W Hotel has always fostered a strong relationship with fashion and the arts. It even cast David Gandy and Helena Christensen in Blow-Up homage short, Away We Stay to celebrate its launch. This year the enigmatic Mr W has teamed up with Vauxhall Fashion Scout and James Small to create a fashion film for the latter’s AW12 collection. Conductivity stars Richard Rawson aka British hip-hop artist Fazer and model/presenter Zara Martin alongside the new Vauxhall Ampera electric car. Director Jak FrSH was influenced by iconic sci-fi movies like Tron and Bladerunner, explaining, “I wanted to create a futuristic backdrop and fashionable environment where these characters could own the theme of electricity.” Oh yes, and there’s a rather important cameo from W itself where scenes from the short were filmed - the penthouse no less, complete with its own mirror ball, 62" telly in the bathroom and four-person shower.
James Small is showing his collection in a more traditional manner today at Freemason’s Hall but you can check out Vauxhall Fashion Scout’s Conductivity – A James Small AW2012 film at www.youtube.com/Vauxhall
Posted by Stephanie Hirschmiller at 09:30 am | Comments »
