From 10-step routines to multi-masking, the world of skincare can often seem overwhelming and wildly time-consuming. But we’ve discovered a brand ripping up the rulebook when it comes to your morning and night regimes that will not only give you better skin but save you time, too.
Enter U Beauty – the simplified yet multifunctional skincare range that’s hot on the lips of many a beauty editor right now. Designed to simplify your daily routine without sacrificing results, its streamlined product line offers hard-working ingredients with potent active ingredients. Intrigued? Read on to find out more…
Business force and multi-hyphenate entrepreneur Tina Craig is behind the line. Her background lies in influencer marketing and luxury skincare, so she built the brand with great credentials. But it’s a more personal attitude that sits behind U Beauty. Tina wanted something that cut through the noise and over-saturated industry, stripping it back with the belief that beautiful skin doesn’t need to be complicated.
Speaking on the line Tina says, “You don’t need a 13-step routine to see results. The future of skincare is about simplicity and efficacy.”
U Beauty’s line is small but powerful, focusing only on the products you really need. The skincare secret behind them is the brand’s patent-pending SIREN Capsule Technology, which have the power to permanently change skin for the better. These microscopic molecules mimic the properties that are naturally found in healthy skin, boosting and rejuvenating it to give you the best skin you’ve ever had. They are designed to lure free radicals to it like a magnet, the SIREN Capsule then neutralises it, stopping it in its tracks. Next, it unloads its key ingredients to visibly boost collagen, elastin and hyaluronic acid levels. It also helps to address specific skin needs, ensuring that whatever is inside is released where the skin is weak and in need of visible rejuvenation. That can mean anything from fine lines to redness, uneven skin tone and texture or even puffiness.
Game-changing, seriously clever stuff.
First up, there’s the Resurfacing Compound. Dubbed “a holy-grail addition to your skincare routine,” it visibly improves skin appearance in just 3-6 days without the likelihood of irritation and replaces up to 6 products in a typical skincare routine. Think of it as your hyaluronic acid, your serum and your face oil all in one.
Then there’s The SUPER Hydrator. Powered by the patent-pending HYDRA-SIREN Capsule, The SUPER delivers long-chain hyaluronic acid to the skin that needs it most. The result? A mega-dose of moisture that keeps hydrating for up to 48 hours.
The Multimodal Defender Broad Spectrum SPF30 is the final step in U Beauty’s regime. The next-generation treatment combats past and future photo-damage, working across several modalities to improve complexion appearance, while brightening, cooling, and protecting the skin. Its rich, luxurious texture feels cocooning during these harsh winter months when wind, pollution and central heating can take their toll on skin.
And finally, The SCULPT Arm Compound is not for your face but a part of the body that often gets overlooked and can show signs of aging fast. Apply to the arms to tighten, tone and sculpt, counteracting the negative effects of gravity.
Everyone from Vanity Fair to Forbe’s, Glamour to Vogue has waxed lyrical about this revolutionary line and the line has won countless awards including ELLE’s Future of Beauty and InStyle’s Beauty Editor’s Picks award. But it’s the genuine customer reviews that are really impressive. With near-perfect five-star reviews and comments that show that the products really do change skin for the better. Check out the before and after images for some seriously impressive improvements.
Finally, as sustainability becomes a more important part of how we live our lives, whether that’s what we eat or the beauty products we use, U Beauty is certainly showcasing a responsible attitude towards a conscious collection. The brand has a zero-waste goal and manufacture all their boxes and packaging using FSC-certified paper, the “gold standard” designation for responsibly managed wood materials. They also only ever use recycled plastic to create U Beauty components, with bottles being made out of recycled plastic and no trace of single-use plastics or solid microplastics or microbeads.