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From the experimental charm of menswear label Stone Island to the rebellious rock ’n’ roll spirit of Celine, we take a look at the 8 top designer brands to shop online.
Gone are the days when luxury fashion could only be bought in some of the most prestigious Parisian boutiques. Today, every major fashion brand worth its salt can be shopped online.
From menswear brands that continue to push the boundaries of tech and style, to the womenswear labels we return to time and time again, here are eight of the best names to shop with ease, straight from your phone.
WOMENSWEAR
Celine
Where classic French style meets rebellious rock ’n’ roll spirit, Celine is without a doubt one of the world’s most legendary luxury brands. Now sitting under the creative direction of Hedi Slimane, the house still focuses on the highest quality fabrics, meticulous pattern cutting and unexpected proportions.
For SS22, expect to see plenty of the brand’s much-loved black worked into cigarette pants and tuxedo jackets, but softened with pretty pastels in ladylike jackets and pointed-toe sling-backs.
As always, Celine’s leather goods remain some of the most sought after in the fashion world, from the iconic Belt Bag to this season’s much-loved canvas tote. These are investment pieces you will have for life.
Isabel Marant
Synonymous with laid-back, Parisian cool, every season you can count on Isabel Marant to pull it out the bag. Each collection provides a capsule edit of wearable pieces, pieces that work for the every day but also have a little edge, whether that’s a rock ’n’ roll stud, a bohemian print or a romantic ruffle.
Standouts for SS22 include the Pauline 80’s inspired denim jacket – we love it belted with one of the brand’s iconic belts for a French fashion editor vibe – as well as the Albi blue printed tea dress with ruched sleeves and exaggerated shoulders.
The brand’s recognisable accessories will always have a a place in our heart, transcending seasons and trends, from the go-with-everything Dicker boots to the easy Lennyo slides, which this season are reworked in a light-wash denim. Love.
These are pieces that work for the every day but also have a little edge, whether that’s a rock ’n’ roll stud, a bohemian print or a romantic ruffle.
Jacquemus
Although the eponymous label of Simon Porte Jacquemus has been established since 2009, it is only in recent years that it has capture the fashion and the Internet world. A favourite of Instagram, with some of the most enrapturing runway shows – fields of maize and South of France catwalks lined with Provincial lavender – the designer has naturally won a legion of celebrity fans, from Kim Kardashian to Rihanna.
The aesthetic sits somewhere between sexy – think evocative dress shapes and form-fitting cut-outs – and fashion forward, innovative concepts. This season, the collection is all about colour, from unashamedly brash Barbie pink to sweet baby blues, and on-trend emerald green.
Chloé
Finally, founded in 1952 by Gaby Aghion, Chloé is one if France’s most successful fashion houses. With a succession of incredible talents at the helm – Karl Lagerfeld, Stella McCartney, Phoebe Philo, to name a few – and now the fantastic Gabriela Hearst, the brand has managed to keep its signature aesthetic throughout. From romantic ruffles to Western-inspired fringing, a nod to late ‘60s/early ‘70s spirit and a constant feminine thread that runs throughout, Chloé’s chic, confident designs define luxury fashion.
MENSWEAR
A brand steeped in culture, Stone Island have made a huge return to the fashion scene of late. The brand’s rich history lays in clothing that is functional, experimental and pushes the envelope when it comes to innovative design, winning it a legion of loyal fans since its conception in 1982.
Currently under the creative direction of Carlo Rivetti, expect to see utilitarian and military influences, from cool oversized bombers to army-inspired cotton shackets and off-duty hoodies blazoned with the famous Stone Island arm patch.
Loewe
Now under the creative helm of Jonathan W. Anderson, Spanish heritage label Loewe’s current collections have summer vacation written all over them. Think unapologetic prints, monogrammed logo sweaters, retro inspired shapes and a rainbow-hued colour palette.
The brand’s collaboration with Paula’s Ibiza is back for 2022 too, full of the party island and sun-kissed skin spirit it’s become known for. For something more classic, however, that harks back to Loewe’s history, choose the famous house anagram on luxurious sweaters or timeless tan leather goods.
Maison Kitsuné
Bridging the gap between fashion and music, Maison Kitsuné is one of Paris’ most recognisable modern cult brands. Founded by Gildas Loaëc and Masaya Kuroki, Maison Kitsuné started life out as a record imprint, and today boasts fashion, music and café culture under its name.
Clothing-wise, this is timeless, wearable fashion – think cargo pants and bomber jackets, well-cut shirts and luxe sweatshirts. Many of the pieces are made instantly recognisable with the famous Kitsuné name delicately embroidered onto garments and the sweet fox logo on everything from bags to polo shirts, which is taken from the Japanese word for its namesake.
Acne Studios
For both men and women, Acne has become a brand synonymous with the fashion set. Specialising in high-quality, simple basics that nod to an understated Scandinavian feel, standouts of Acne’s heritage include impeccably cut jeans, perfect white-tees, refined leather accessories and sumptuously soft oversized scarves. These are pieces that stand the test of time, escape the perimeters of trends and become much-loved pieces of a clever, capsule wardrobe.
Created in partnership with 24s.com
