Walks in the park were made much more entertaining this lockdown now that there are hundreds of dogs to stare at, most of which are dressed in the fanciest attire. If you were one of the few who bought a dog at peak lockdown, and cashed out 151% more for a beagle puppy than the year before, you might not have enough cash left to splurge on your pup. But if you do, we’ve got some royal treats lined up.

Alongside the usual extendable lead and overpriced Lily’s Kitchen treats, it’s now time to focus on the wardrobe. You might be more concerned about your outfits for when we’re released out of lockdown (hopefully) in a few months, but more importantly what’s your pooch going to wear? This will be the first time they’ve come face to face with friends and family, so it’s vital that they look the part. From fancy leather poo bags and drying robes to Swarovski crystal collars, there’s no end to the styling.

Mungo & Maud

Husband-and-wife team Michael and Nicola Sacher opened their doors to the well-bred pooches of Belgravia back in 2005. The dog and cat outfitters is still going strong, creating stylish, contemporary clothes and accessories to our four-legged friends.

Their collections are demure and laidback in style, think the canine version of Kate Middleton (sorry if a mention of a royal is a trigger for you right now…). The range includes hand-stitched leather collars, minimalist cotton beds and a few fun accessories for the humans.

Website: www.mungoandmaud.com

Mungo & Maud Quilted Dog Coat

Price: £119.50

Mungo & Maud Baseball Dog Collar

Price: £44.95

Mungo & Maud Architect Dog Pullover

Price: £66.16

Mutts & Hounds

We’re talking premium fashion over at Mutts & Hounds too. The founder Laura, started the company in 2011, putting her design degree and her love of animals to good use. It was a match made in heaven.

After tailoring away in her spare bedroom, Laura’s designs captured the imagination of dogs and pups far and wide, eventually landing a deal with Harrods.

Inspired by the countryside that surrounds the company’s rural studio in Wiltshire, there are all the tweeds and linens you could want for a country mutt.  Eat your heart out Barbour.

Website: www.muttsandhounds.co.uk

Teddy Maximus

Teddy Maximus is inspired by the founder Holly’s tiny little dachshund Teddy. This luxury Brit-inspired collection will have you swooning in an instant, and running to your tailor to have a human-size version made. Liberty print florals, Shetland wool and demure tweeds – your furry friend will have a much better wardrobe than you at the end of a shopping spree here.

What’s more, you can personalise products with initials, a name or a message. If it’s good enough for the pages of Vogue, it’s good enough for us. Plus, the company supports the Dogs Trust, Pup Aid and Battersea Dogs & Cats Home with fundraisers.

Website: www.teddymaximus.com

Fetch & Follow

Calling all city slicking London dogs – now’s your time to shine. The best Liberty prints have been used on reversible fleeces to create a coat that would not look out of place on a couture catwalk. Fetch & Fellow was set up by friends Genesta and Taneale in East London, a duo who pride themselves on creating functional but stylish designs. Crafted and produced by local craftspeople, these pieces will see your dog through every fashion season darling.

Website: www.libertylondon.com


London-based, ethical, and independent, Kintails ticks all the right boxes. The brand was set up by designer Genesta Gunn to celebrate the bond between owner and dog. The studio is frequented by border terrier George and miniature schnauzer Frank, who, we’re told, play an important role in quality control.

The Kintails ethos is all about being slow and steady – more bulldog than greyhound. Production is always small and they only work with craftspeople in the UK. This helps to reduce waste and maintain a certain level of exclusivity – a must for any dog that truly cares about fashion. 

Website: www.kintails.com

Pet Pavilion

Family-owned and run since 1995, Pet Pavilion is the stalwart in bougie dog accessories. They have stores in Battersea, Chelsea, Hampstead, Kensington, Notting Hill and Wimbledon, for all those fancy urban pooches. 

Alongside premium foods, treats, toys and accessories you can also find some practical adventure wear for mucky pups.

Website: www.petpavilion.co.uk

Pet Pavilion Waterproof Coat

Price: £35.00

Pet Pavilion Hand Knit Jumper

Price: £39.00

Pet Pavilion Dog Fleece

Price: £25.00


Suzy’s is run by third generation husband and wife team Sascha and Kate Dobbelaere. The original store was opened in 1954 by Sascha’s grandparents, Adriaan van der Linde and Marie-Rose Cordenier, in Knokke-Heist, a little coastal town in Belgium.

Since then, the company has expanded somewhat, but still keeps that familiar, friendly customer service. And you can find some of the most exquisite dog beds here – good enough to sleep on yourself.

Website: www.suzysdogfashion.co.uk

Lords & Labradors

Lords and Labradors launched in the UK in 2013, but now has a loyal customer following across 17 countries including Denmark, Italy, Germany, Japan, USA and Australia.

You can find the best getup for your dog, for any time of the day – including bath time, with their fetching towelled robes. With an expert team on hand, you can have all your queries answered and rest assured that all the products have been trialled by puppy and dog friends of the brand.

Website: www.lordsandlabradors.co.uk

Verve London

Verve London does nothing by halves. It’s a dog cafe as well as a shop, and you can also hire out the store for a private pet birthday. The latter includes a red carpet, a costumed greeter (yes, we want to know more too) and dog-friendly cakes and treats.

However, if it’s just the fashion element you’re after, a Swarovski-studded collar can be yours for £240. Along with the collar, don’t forget to pick up the finest leather poo bag holder for the park. It really is the dog’s bollocks.

Website: www.verve-london.com

Verve LondonTurquoise Collar

Price: £16.00

Verve LondonSwarovski Box Collar

Price: £240.00

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