People always ask me “What does it take to get an influencer raving about my product or business?” My answer is that it takes a lot of determination, perseverance, a plan of action and making use of a really useful platform which provides contacts and data on influencers and celebrities, such as The Handbook’s celebrity and influencer marketing platform  According to data from Connect with Influencers , social media engagement over the last 12 months has increased by 67 percent over normal usage rates. The use of video platforms is also increasing, and we are seeing influencers and celebrities utilising […]

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