The Handbook
The Handbook
The Handbook
By | 4th January 2009

When the third Miu Miu shop opened this year in New York, the avid fans gave a sigh of relief. House prices may be plummeting, Woolworths may be going under but Miu Miu remains bullish in the retail world.

Who would expect otherwise though, when Miu Miu is one of the 220 stores managed by the Prada Group. Formed by Prada in 1993, it’s no wonder that Miu Miu retains a sensual and sophisticated touch throughout its collections. Patrizio Bertelli, Prada’s chairman and chief executive officer, told WWD, “Miu Miu, with its strong and independent identity, has reached a worldwide success and recognition. In just a few years, the growth registered in all its sectors confirms its position as one of the global reference brands in the luxury industry.”

It also seems that nothing will be spared to entice those weak shoppers to swerve in their direction this holiday. Although Christmas might be over Miu Miu is keeping their innovative window displays for a while longer to sway shoppers their way.

The window display designed exclusively for New York – 11 East 57th Street- shows a slightly grander piece than the other stores, with decorations from unique and elegant objects.

Each piece is created especially for the New Store and aims to provide a preview for the Miu Miu Spring/Summer 2009 Resort Collection.

Miu Miu
11 East 57th Street
New York