Vampires are the only topic worth pitching right now. With ‘Twilight’ and ‘True Blood’s’ success, they are everywhere – so it comes as no surprise that fashion designers are now wanting in on the action. Paving the way forward is Wildfox Couture, the American vintage-inspired fashion label, which has called their new season: ‘The Vampire Collection.’
Wildfox Couture has created t-shirts and sweaters with playful and catchy logos such as, ‘My boyfriend’s a vampire ‘,’ fangs are fantastic,’ or ‘bite me.’ Their laid back style makes it an instant hit and coupled with an indie rock edge, it means these t-shirts and sweaters are the perfect addition to keep you up to speed with this current craze. The tongue in cheek photo-shoot – including fake cans of blood, signs saying ‘don’t fall in love with me’ and all the models wearing blood red lipstick – reveals the overall theme that “boys will come and go but vampires last forever.”
It’s no surprise these have quickly become a favourite with Los Angeles stars, as what makes this collection so fun is that the edge of darkness is counter balanced by the bubblegum pink that most of these clothes come in. By having them designed in fleecy material or soft cotton, it gives the collection a light hearted, humorous twist and makes it ideal for the looming Halloween.
Wildfox Couture is sold at 153 Ad Hoc, Kings Road London, and the collection can be seen on their website at www.wildfoxcouture.com/