The Bentley London Waldorf Astoria Collection has launched a brand new concept in hotels, offering the entire building to patrons for private hire, thus catering for the most dignified and exclusive of groups.

The elegant and established hotel situated on Harrington Gardens, SW7, has long been the choice of accommodation for groups of visiting politicians and ambassadors, and the new venture reflects the recent desire of such parties for bespoke, self-contained and secure venues.

The hotel will assign a 'Head Guest Ambassador' to each party taking over the hotel, whose task it is to manage all requirements and to coordinate activities across the premises. With four event spaces, not including the Peridot restaurant, the hotel can cater to varied private functions, from small dinners to professional conferences.

The accommodation itself is everything one would expect from a Collection of this calibre – luxurious, elegant, and fully equipped. With six classes of suites including Royal, Presidential and Imperial, and three in-house kitchens to allow space for guests with private chefs, the Bentley London has thought of everything.

Director Reema Sanger said of the new 'private hotel' concept: "Some of our regular guests and corporate bookers have already shown interest in the concept…[It] is perfect for those who want complete control over every aspect of their special event, but more importantly it gives guests freedom to really relax and enjoy an exclusive personalized experience".

For more information on The Waldorf Astoria Collection and their beautiful hotels worldwide, go to www.waldorfastoriacollection.com or www.thebentley-london.com

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