The Handbook
The Handbook
The Handbook
By | 9th April 2010

POPbeauty is an independent family run British label launched in 2002 by Sara Strand.



The rebellious little sister to Pixi, founded by real life sibling Petra, POP is just one of Sara’s creative endeavours – she’s also a make-up artist and musician. And for the last six years she has been dividing her time between creating and designing new innovative products for the line and writing & performing her own music.

I caught up with the glamourous if jetlagged redhead – she decamped to LA last year – at Hush Brasserie for a girlie gossip on her whistlestop visit to London to promote the brand.

Generally known for its vibrant colour palettes, this season POP is branching out with some new lines of basics set to complement and enhance the range.

New for SS10 is a stunning lash collection called ‘Get Lashed’ which features 11 super cool looks from the everyday glamour of Doll and Diva to the full-on fantasy of the pink-feathered Wonderland via iconic Twiggy and Brigitte styles to unleash your inner siren. They feel a whole lot more durable and comfy than those pesky little high street numbers and unlike certain chargecards we could mention, come with a tube of transparent glue – no icky white gunk here!

Other gems include the Petal Jam balms which come in the little pots you’d usually find on your hotel breakfast table and their natural oils and sugars mean that as well as smelling good enough to eat they taste delicious too! There’s No Show Correct & Protect Tint, a seriously weightless oil free cross between tinted moisturizer and foundation; the Smoky Eye Magnet Primer which you can either use on its own or as a base to ensure your shadow stays on all day and Tan in a Pan – a matt bronzer and highlighter combo that somehow manages to be waterproof! 

When it comes to the packaging, Sara’s make-up artist expertise shines through as well. Each wrapper carries a ‘POP your skills’ tip that’s neither patronizing nor over complicated but ensures you’ll always hit the right notes.