1st April 2010

Fashion Targets Breast Cancer has become one of the most influential and well-known charity campaigns in the UK, thanks to the levels of support it attains from global style icons and the charity’s tireless efforts to combine fashion with philanthropy.

This year’s campaign continues to go from strength to strength, with its 14th year celebrated through the faces of Sienna Miller, Claudia Schiffer and Kylie Minogue shot beautifully by the legendary Testino, (nearly) baring all for the cause. Wrapped only in a massive silk scarf emblazoned with the ‘target’ logo, which has featured on the FTBC t-shirts since conception, the black and white images will be helping to raise over £1million this year.

Alongside the direct campaigning runs the fashion collection which is sold across a variety of high street retailers, all of whom donate a generous 30% of each piece back to Breakthrough Breast Cancer. Involved stores include River Island, M&S, Coast, Superdry, Whistles, and internet superstore mywardrobe. The collection is based on a monochrome theme, and ranges from tees and accessories for day to a knock-out LDB by Olivia Rubin for the most elegant of events.

The campaign is vital in funding research, campaigning and education of breast cancer, which is now the most commonly diagnosed cancer in the UK. Play your part in this momentous effort and pick up a piece or donate today, via www.fashiontargetsbreastcancer.org.uk

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