Cheryl Cole’s face transplanted onto our iconic Elnett cans might be seen by some as a little upsetting. What happens if / when she falls from grace as the nation’s current sweetheart into Kerry Katona style reality fodder…?
However, when it comes to limited edition Perrier cans and bottles bearing the unmistakable image of Dita Von Teese – what’s not to like?
Entitled ‘Paparazzi’, the collaboration is a tongue-in-cheek reference to fame and fashion and follows the brand’s reputation for stylish link ups from Agnés b. to Paul & Joe.
Says the queen of burlesque: “I love the mythic history of Perrier and the quintessentially French aesthetic and attitude. It is so chic, refreshing and classic. Perrier is all the things I aspire to be!”
And while this may be over-egging things a tad, the feat of reaching 100 without losing your sparkle is certainly not to be sniffed at.
Available from Selfridges exclusively for three weeks