2nd February 2011

Hipstamatic quickly became one of the hottest iPhone apps last year as photography reinvented itself as the hottest artistic medium to sweep the streets of Hipsterville. Using the generic mobile camera as its base, the app shoots square photographs which can be adapted with filters to give a vintagey, retro feel to your snaps – perfect for those days when you simply cannot be bothered to haul around your charity shop bargain Polaroid.

The app’s popularity has spawned an entire era of modern photographers who use the lo fi technology to produce some pretty spectacular shots. A blog was created in its honour, and a London gallery is now monopolising on the trend with an exhibition of the online world’s finest. Hipstamatics is on show at The Orange Dot Gallery in Bloomsbury until February 13, showcasing 157 prints form around the globe. It’s another step in the digital revolution, and a tribute to both the history of the Hipstamatic and the present (and future) of the modern Hipsta. Catch it if you can.

The Orange Dot Gallery, 54 Tavistock Place, WC1H 9RG

Tuesday – Friday 11-5,┬áSaturday 12 – 4

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