Project Ocean

12th May 2011

We all know that we should only be buying sustainable fish to save species in the ocean – but when confronted with it at the supermarket, do we really know what we’re choosing?

Project Ocean has the answer, and has set up camp at Selfridges until the 12th of June to spread the word about environmental threats. The store has teamed up with more than 20 groups and collaborators intent on preventing over-fishing of the oceans, and will be spreading word through a huge number of events and activities.

Katherine Hamnett is onboard with a new collection of her iconic tees and totes, this time with a suitably aquatic theme; the Oxford Street windows will be transformed into a fashionista aquarium thanks to curator Judith Clark and the work of McQueen, Mugler and Treacy; and various big name chefs will be storming the in-store restaurants and bars to encourage us to make more positive choices – and better food.

Events run from the 11th May every day until 12th June; see instore or online for more details, and to donate to the Project Ocean cause.

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