I Heart Diet Coke

15th February 2013

Coke has always loved a limited edition and this year is no different with Marc Jacobs taking on the role of pimping up the Diet Coke cans. Three designs have just been revealed for each decade that Diet Coke has been on our shelves, each headlined with a classic ‘I Heart…’ slogan. Each decade echoes traits from the time; the 80s showing an empowered woman, the 90s showing a fashion trendsetter and the 00s is along the same lines as Marc Jacobs own spring/summer 13 collection. Jacobs himself is quoted as saying "Diet Coke is an icon… and I love an icon."

Designs available from the 25th February


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