St Martins Lane hotel is being taken over by the French. French Vogue that is. This is the first time Vogue France has collaborated with a hotel brand to take over its social media and the Twitter takeover is happening this Sunday 17th and Monday 18th February, providing @StMartinsLDN followers with a unique insight into the life of a fashion editor attending the shows. Says Nick Bain, St Martins Lane’s Social Media Manager, “St Martins Lane has always been associated with London Fashion Week, but we’re really pleased to take it to the next level with such a prestigious partner as Vogue France. We’re really looking forward to getting an insider’s view of what life is really like in the world of fashion and what really happens on those front rows!” So chic!