We all know the English weather has been a massive let down since the start of ‘summer’ but now Bompas & Parr want to bring the storm inside to celebrate the launch of Glacéau Smartwater in the UK! You might remember Smartwater from US ambassador Jennifer Anniston proudly brandishing bottles of water in her ads, well now the fancy hydrator has made its way to our shores and we are celebrating in an unusual way.
Prepare to look at h2o in a whole new light with an immersive, multi-sensory journey through the clouds (yes, indoor clouds) as you experience the excitement and electricity of an indoor thunderstorm. Apart from getting to see, hear, taste, smell and touch one of nature’s most overlooked creations up close, there will be special guests and talks throughout the day including one from Europe’s only water sommelier (betcha didn’t even know that was a job) from 8.45am.
The Glacéau Smartwater launch takes place tomorrow at The Dairy Art Centre, RSVP firstname.lastname@example.org to attend.