2014 was officially coined ‘the year of the selfie’ but this looks set to change with the Fota Ruta Clue, a photographic pop-up that seeks to celebrate one of most polarising and evolving neighbourhoods in London: Kings Cross. Based at the St. Pancras Hotel, the camera will be turned on its head, capturing the sights of the city and using photography to engage people with their surroundings in a sociable and creative way.
Now, we know that Kings Cross is often seen as a commuter hub, a stop on a journey rather than the final destination, but Foto Ruta hope to challenge this notion with a set of clues that will help you to discover that there is much more to the neighbourhood than you first thought. In an event that meets Sherlock Holmes with Martha Holmes (one of the top female photographers), the clues will have urban haters quaking in their boots, helping you to discover beauty in the most unexpected of places.
Living up to the motto of the St Pancras Renaissance Hotel, the photographic treasure hunt will live up to its ethos of “live, life to discover”, after treating each participant to a short photography workshop and unleashing them into the city, camera in hand. Following this photo-taking spree, there will be showcase of photographs and a complimentary glass of wine!
Let’s get snapping!