The Handbook
The Handbook

Whether it be beer or ale, traditional alcohol is definitely the current hipster tipple of choice. So if you want to get ahead on the social scene, you need to become a beer connoisseur, and quickly. What better way to impress your new, bearded friends, then by being the proud owner of a years’ worth of beers?

For the next two months, the St Pancras Renaissance Hotel is offering the exclusive opportunity to re-design the bottle label of their famous St Pancras Beer, which is a craft beer brewed exclusively for the hotel by a microbrewery. In order to enter this competition, submissions must reference either the history of the St Pancras Renaissance Hotel (this can be anything from the architecture, to the train station) or the local Kings Cross area.

The winner of this fabulous competition will win a bottle of beer for every day of the year. Yes you read that correctly, 365 bottles of beery goodness. The winner will also see their design featured on all St Pancras Beer bottles, which are sold in a number of fantastic venues, such as the Booking Office, and Hansom Lounge, as well as at a variety of high profile events that the St Pancras Hotel hosts.

So why not channel your artistic abilities (beyond your Snapchat masterpieces) and enter!

Full competition details can be found following this link ( and you can keep up with all the competition entries and updates through the hashtag #StPancrasBeer