Pop up – pop up – pop up, that’s all we hear about these days. The word pop-up once a trendy phrase on the social spectrum of phrases has changed to a bland, monotonous passer by that catches no ones attention.
But when you put the term Moët in front of the word pop-up, it is a game changer and when you hear Moët Ice Imperial in front of the word pop-up – a definite game changer.
The four month pop-up is hosted on Madison rooftop terrace every Wednesday between 7pm and 8pm where guests are invited to watch the sunset over St. Paul’s and experience the ultimate #MoëtMoment. Waiters will be on hand to deliver a bespoke ice experience created by Bompas & Parr. Playing on the idea that every penguin has a playmate for life, guests will have the opportunity to stamp personalised ice cubes for their friend or lover with ‘BFF’, ‘I Love You’ or ‘Happy B-day’. Moët Ice Imperial is a sweet, non-vintage, 12% champagne with aromas of mango and guava, and fruit flavours.
They don’t do half measure at Moët and Chandon (the opening party was hosted by the DJ that played at George Clooney’s wedding.) And their new Ice Imperial champagne is so summery that we definitely wouldn’t want them too.
Our phrase for summer is definitely, ‘Don’t do it the hard way, do it the Moët way.’