There are over 86 million photos on Instagram with the hashtag ‘pink’ and the London restaurant scene is proving suitably on trend with pastel pink interiors galore. One blogger actually tested the colour theory by posting photos which were predominantly pink for a week – the result? They performed much better than normal images. It seems people just can’t get enough and we’re about to give you another reason to #pink.
Throughout May and June, Exmouth Market restaurant, Moro will lead fundraising efforts across London, operating under the name ‘Pink Plates’. The idea is simple: dine and donate to the pinkest charity of all; Breast Cancer Care. The charity offers a life-line to those affected by breast cancer (remember, it’s not just women), helping them to feel not only supported but also more in control. Female-led restaurants across the city are taking part in the initiative which will see an optional £1 added to bills from early May – it’s a small gesture with great potential. The Modern Pantry, Lyle’s, Grain Store and Rosa’s Thai Cafes are just some of the restaurants taking part, and a suitably foodie launch on Monday 8th May will see Angela Hartnett, Thomasina Miers, Skye Gygell and Margot Henderson join Moro and Morito chef proprietor (and Pink Plates mastermind), Samantha Clark in her Moro kitchen. The one-off dinner is not one to miss – being cooked for by one of these chefs, let alone all five, is practically unheard of.
Get involved and think pink; this is one very worthwhile cause.
The Pink Plates launch dinner is taking place on Monday 8th May, with the initiative at various restaurants across London for the following two months
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Written by: Fran Hazell