Choose Love This Christmas

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Choose Love This Christmas

There’s a new sort of Christmas pop-up shop coming to Soho this year. Created by creative collective Glimpse who is on a mission to use creativity for good, the pop-up, Choose Love, is asking to you buy as much as you want and leave with absolutely nothing.

Why? Because all funds raised will go directly to UK charity, Help Refugees, who is supporting vital work across Europe and the Middle East. The products are split into three categories: arrival, shelter and the future. In arrival, you might find first aid kits and life jackets; in shelter, it will be the necessities for living like food, blankets and toiletries whilst in the future you’ll be able to buy toys, cooking equipment and pens and paper. Prices start from £4.99 and if you want you can even ‘buy the store’.

Wanting us to learn more about refugees, each item will be accompanied by a short story about how and why it was chosen and the work that the charities are doing.

It’s all too easy for us to forget how lucky we are, especially at Christmas, so let’s give a little bit more to those this year who don’t have quite as much as we do. You won’t leave with nothing, you’ll leave with that feeling of helping someone in need.

You’ll find Choose Love at 18 Broadwick Street, Soho, W1F 8HS, 24th November – 31st December 2017

www.thisissoho.co.uk

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