London Fashion Week; it’s the week we wait for with #outfitgoals organised, Instagram stories up and elbows at the ready to charge past queues of equally excitable Givenchy, Fendi and McCartney fiends. But what about the lesser known designers who are itching for that Coco Chanel type shot at having their curated wardrobes witnessed by the masses?
Introducing Independent London Fashion Week Designers (ILFWDA), the crème de la crème of grass roots fashion and creative expertise. ILFWDA showcase lesser known talent, promoting those who have to shy away from astronomical corporate fees, heralding fashion exclusivity, quality fabrics and handcrafted intricacy.
Fashion is ever-changing, it’s exciting, it’s current yet nostalgic, but one thing that remains unblemished is ILFWDA’s desire to showcase talent using solely sustainable materials to do so. We’re talking hand crochet, knitwear, upcycling, heritage wool and plant-based dyes, stripping things back to basics. Akin to punk-rock designer Vivienne Westwood lining her catwalks with “climate revolution”protestations and discussion prompting slogans, ILFWDA also seek to banish the unethical, such as sweatshop slavery and mass production.
So where did the method behind the magic fester? Well, Stacey Strahand, known for her Mohair collection, gleefully recognised the sparkle and skills of local artisans in Yorkshire and Scotland and it grew from there. Her own collection, Mohair, boasts serious couture styling and glam rock and this is something Stacey promotes now, through futuristic lines that target rock fans. Subverting the norm of fast fashion, flashing lights and fur, both Stacey and ILFWDA seek to break boundaries and promote luxury done right!
Yet, as we know, fashion isn’t complete without an injection of A-list and this year it’ll be provided by Hollywood designer Jeff Garner of Prophetik who will be the main sponsor of the event whilst flaunting his latest gem of a collection. Garner has designed for the likes of Cate Blanchett, Gisele Bundchen, Cara Delevingne and Taylor Swift (say what!) and his collection ‘Women of the Crown’ presented by Historic Environment Scotland and influenced by Mary Queen of Scots. The regal collection draws on a past when Queens ruled countries and had a strong involvement with the arts. A notable part of this undeniable influence was Mary Queen of Scots whose bright and playful fabrics lightened Scotland’s dark castles. Jeff Garner has used his artist prowess to bring together a collection that is not only sustainable but points through fashion towards a point in time so significant and hugely relevant. ‘Women of the Crown’ will launch at Edinburgh Castle on February 7th, 2019 presented by Historic Environment Scotland (HES) and Edinburgh Castle. Starstruck already, we’re sure he’ll wow at this year’s non-profit event.
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✨Modeling one of the fabulous garments of the 19’ collection ‘Women of the Crown’ by the very incredible, award-winning fashion designer: Jeff Garner @prophetik , in collaboration with @histenvscot ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ . On February 7th, prior to travelling to London Fashion Week, the unique collection inspired by the original Royal fashion icon – Mary Queen of Scots – will be shown at an exclusive Prophetik fashion show. This is a historic event as it’s the first time ever such a show takes place at Edinburgh Castle, in the Great Hall. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ . Makeup @ingridperegrina_makeup Hair @hairby_sarahwilson Photo credit @lennywarren ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ . #prophetik #jeffgarner #maryqueenofscots #womenofthecrown #sustainablecouture #scotland #scotlandisnow #fairytalecastle #architecturelovers #stirlingcastle #castle #chateau #enchantedcastle #hauntedcastle #queenelizabeth #gargoyles #edinburghcastle #luxuryscotland #edimbourg #edinburgh #ecosse #scottishhighlands #tweed #outlander #scottishcastle #huskydog #wolfdog #scottishfashion #medieval #scottishstyle
So, if you’re ready to Jimmy choose ILFWDA then grab tickets and feast your fashion gaze on eight scheduled designers who’ll be strutting their sustainable stuff at Beach Blanket Babylon. For dessert, you’ll get the chance to meet Jeff Garner and Stacey at a private drinks reception – bonus! Oh, and did we mention the goodie bags? Yep, sponsored by sustainable superstars Little Hill People and other UK crafters, you’ll far from go home empty handed.
Independent London Fashion Week Designers takes place on the 15th of February at Beach Blanket Babylon, 45 Ledbury Road, Notting Hill, W11 2AA, www.ilfwda.com
Photo credit: John Hylton