“I see a red door and I want it painted black….” clearly nobody gave Mick Jagger the memo: paint it pink, Mick, paint everything pink. Paint it pink and then put it all over your Instagram feed, it’s the law! Which brings us to DYCE.
The latest in a long line of pink parts, from EL&N to Peggy Porchen to somewhere called Frank’s Cafe that I’ve literally only heard of because it’s pink enough to be included in an Instagrammable restaurants guide, the My-Little-Ponyification of London continues with dessert joint DYCE.
And, you guessed it, it’s painted bright yellow. No it isn’t, it’s pink.
Founded by Chef Zahra Khan, who founded Feya, DYCE is more than its dusty, social media friendly, pinkwashed walls. The Marylebone dessert restaurant serves perfect looking personalised puddings.
Beginning with a base layer of doughnut, brownies or cookies, you then pile on gelato with various toppings to create a truly (sort of) personalised ‘experience’. Of course there are vegan and gluten-free alternatives, and it can all be washed down with a milkshake or organic bubble tea, fruit or milk tea.
And that all sounds utterly delicious, a short but perfectly crafted menu. Of course the Instagrammers will do all their marketing for free (not to mention pink suckers like us who will write about it), but don’t let the interiors overtake the food, because on its own merits DYCE looks like it’s earned its place on the London dessert map.
And if you’re looking for a red door to paint black? Then no dice.