The Handbook
The Handbook

With all of the suspense leading up to the big reveal of stylised Christmas trees and celebrity light switch-ons, one thing that can be overlooked is the glorious Christmas window displays popping up around the city. No, we’re not talking about your local Poundland or QD store, we’re talking about London’s finest department stores and businesses. From Selfridges’ Cinderella ballgown designed by the one and only Christian Siriano to Harrods’ The Kingdom of Christmas, zebras and all, here’s our favourites for 2019:

Harvey Nichols 

Photo by John Phillips

Christmas meets Northern Lights seems to be the motto of Harvey Nichols’ festive display this year. Inspired by Scandinavia, the display sure is a spectacle you’ll want to catch a glimpse of. Think dusky greens, rustic vibes and festive foliage – all, of course, showcasing their new partywear and Christmas treats and tipples.


Because nothing screams Christmas more than a zebra carrying Carolina Herrera gifts… This year Harrods’ window display goes under the theme of ‘The Kingdom of Christmas’ so expect to find a trail of animal prints dotted up and down Brompton Road from your festive furry friends at Harrods. Don’t forget to check out Max Mara’s notorious teddy bears rocking thermals as their display turns into ski lodge for the season. 


Cinderella, you shall go to the ball! Christian Siriano has out done himself this year bringing us Londoners a splash of Cinderella glitzy glamour at Selfridges. The display is the pinnacle of wintry vibes thanks to its icy shades and cold tones. It’ll no doubt leave you lusting over Siriano’s glorious frills and leave your Christmas bucketlist a little more expensive that your partner was expecting…

Fortnum & Masons

Me-wow! Wave goodbye to Santa’s little elves this year as Fortnum & Mason’s waves hello to a few feline friends this Christmas. Dressed in only the finest Fortnum red attire, the kittens offer an insight into the behind the scenes workings of a department store. Inspired by Edward Bawden’s Christmas illustrations from the 1950s, each scene tells its own little story and, quite frankly, it’s totally adorbs.


One thing we can all agree on is that Liberty London doesn’t do things by halves. If you can draw your attention away from the wildly wonderful floating Christmas tree pinned to the ceiling of Liberty, then waltz on outside to fuchsia pink window display. Think florals, exotic animals (you might find a pesky peacock running around) and baubles galore.


There was quite literally a song and dance when Hamleys winter window display launched this year courtesy of the cast from The Royal Shakespeare Company’s West End production of Matilda The Musical. Your little’uns dreams will come true as Ty toys come to life in the magical snow display. Watch their faces light up as they walk into the toy shop of dreams.

Sucker for all things Christmas? Check out our guide to London’s top Christmas pop-ups