Blogs might feel so 2016 but Instagram is still very much number one when it comes to influencers. The app practically killed the fashion magazine and spawned around half a million active influencers globally who sit somewhere between a friend and a bona fide celeb. They’re the tastemakers, movers and shakers of this generation and they’re dictating what we buy, especially when it comes to fashion. In fact, according to a survey conducted by Mediakix, in 2020 advertisers are predicted to spend $2.4 billion on Instagram influencer posts.
So, we’ve scrolled those little squares and watched Stories on loop to bring your some of the top fashion trends that are set to be big on Instagram this year. From the S word (thats sustainability) to the return of vintage, here’s what you can expect to see (and wear) in 2020.
1. The S Word
We entered a new decade to the awful scenes of Australia burning. Global warming is very real and we’ve only got ourselves to blame. Whether it’s through irresponsible farming or fast fashion, decades of mistreating Mother Earth have taken their toll, but some sensible influencers are using their platforms to shout about sustainability.
It was a huge trend in 2018 and 2019, but 2020 will hopefully be the year that consumers take it seriously. Influencers may have made their first marks on social media through a more is best, fast fashion narrative but more of them are promoting sustainable brands and a less ‘shop until you drop’ mentality. Erna Leon, the face behind the Instagram feed mercer7 is one such innovator. She shares tips on how to build a capsule wardrobe that transcends the seasons, educates on sustainable fabrics and collates edits of pieces you’re going to wear more than once.
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This jumper (and photo) is from last year. It was one of my best buys of 2018 and I still absolutely love wearing it. It washes well, fits great, and it is long-lined with a slightly oversized shape which I love so much. I am on a hunt for this exact style in colour grey and camel (oh and black please 🖤) I will let you know if I find it, so wish me luck🤞🏼 Sunday edit over on stories. All about party dressing and a few cosy jumpers similar to the one I am wearing here ☝🏼 I hope that everyone is having a lovely Sunday evening and feeling cosy whatever you are up to 😘 xx – You can instantly shop all of my edits by following me on the LIKEtoKNOW.it shopping app or via my website. http://liketk.it/2HiSg #liketkit @liketoknow.it
2. The T-Shirt+Blazer+Jeans Combo Is Here To Stay
There isn’t a fashion influencer worth their salt who hasn’t Instagrammed a mirror selfie in the eternally chic blazer + T-shirt + jeans combo. From the impossibly cool style of French girl Camille Charriere to the understated luxe of Lindsey from Ropes of Holland fame, everyone’s at it. The failsafe formula? Boxy white tee, oversized masculine blazer and vintage Levi’s 501s.
3. The High Vs Low Rule
The bag might say Chanel but the rest of the look screams high street. In a bid to be more relatable (and, we imagine, a list of brand partnerships longer than an exaggerated sleeve), the best Insta stars marry high-end, aspirational pieces with affordable, relatable garments from the high street. One influencer that wears it well is Brighton and Paris-based Lorna Luxe, whose muted palette of high street wears and healthy collection of Dior, Celine and Chanel accessories has earned her 1 million followers.
4. The Death Of #OOTD
Waiting for an #OOTD (that’s outfit of the day) post from your favourite influencer used to ensue a wealth of swipe ups and copycat buys, but as consumers have become more savvy and responsible when it comes to shopping, wearing something box fresh every day just isn’t that cool anymore. A wardrobe made up of carefully curated, capsule pieces you’ve built up over the years actually looks far chicer than a shotgun buy from ASOS. Clothes are meant to be worn, lived in and enjoyed, and many Instagram stars have been proving their authenticity by promoting that same ethos. The likes of Debbie Lee of The Fashionable Pan and Monikh Dale regularly boast about wearing the same piece, even whole looks two, three days in a row.
5. The Return Of Vintage
Back in the early noughties and pre-Instagram, the ‘vintage’ trend was huge. Vintage didn’t necessarily mean actual vintage, but from tea dresses to waist-cinching ’80s belts and ’70s-inspired retro tees, ‘vintage’ became a definite look of the time. Fast forward a decade and the birth of Instagram brought with it influencers and the need to consume. Vintage or secondhand purchased were swapped with fast fashion and apps such as LikeToKnowIt made shopping your favourite tastemakers’ wardrobes even easier.
With the current want for more sustainable, responsible fashion, vintage is having a moment once more with many influencers mixing an old meets new, affordable verses designer aesthetic.
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Finally made it to Rosebowl, one of the world’s largest flea markets and long on the bucket list of this thrift-sifting gal. Look closely and you can see the tell-tale fabric crimping of boob sweat which comes from hours of cold hard sifting in the hot hot morning sunshine
6. There’s Always Time For Glamour
As much as influencers have a duty to be somewhat transparent and relatable in their posts, sometimes we just want to scroll some serious escapism. Expect to see a wealth of uber stylised images (think statement earrings on the beach or ballgowns on the school run) in 2020 as so many fashion magazines have folded and consumers have taken to Insta to get their editorial fix. Instagrammers have become the creators of fashion spreads, with the likes of Fashion Bug Blog having no qualm in donning pink PVC, Wintour-proportioned sunnies and jewel-encrusted Manolos on the school run.
7. Launching Their Own Collection
You really haven’t made it as a bona fide influencer if you haven’t collaborated with a fashion brand, or better still, launched your own. From Fashion Bug Blog’s jewellery collaboration with Soru which was spotted on just about all of her Insta contemporaries to Insta megastar Arielle Charnas‘s ‘Something Navy’ launch, the biggest influencers will be turning their hand to creating the looks rather than just wearing them this year.