As much as we love a weekend stroll down Columbia Road Flower Market, the hotspot for all things floral can get a little hectic. There are, however, plenty of charming flower shops dotted all over the capital that offer a more bespoke, personal service.
From the A-list’s favourite to modern florists breaking the rule when it comes to stuffy, old fashioned designs, here are the London flower shops we rate most.
Few florists in London, if not the world, are Instagrammed as much as Liberty’s famous outdoor florist at the main entrance of the iconic department store. Just about every influencer worth their salt has snapped the colourful little corner at the famous Great Marlborough Street entrance, whether they’ve bought blooms or not.
The shop is run by one of London’s coolest florist, Nikki Tibbles of Wild at Heart and plays to a kaleidoscope colour palette and wild, rustic aesthetic. Pick up a handpicked selection next time you’re in W1 and you’ll be in good company – Nikki is the go-to florist for huge brands from Tom Ford to Jo Malone.
Nikki Tibbles Wild at Heart at Liberty London
Regent Street (florist on Great Marlborough Street entrance), Soho, London W1B 5AH
Painfully hip hotels need painfully hip florists to look after all their residence’s floral needs. That Flower Shop is just that – the East London florist run by Hattie Fox sits inside the Ace London Hotel. Drawing influence from the natural world, painters and botanists, Hattie and her team’s creations are like works of art themselves, combining personal, wild looking flowers with plenty of green foliage.
Her work is a favourite for cool London weddings, restaurants and events but you can pick up a more modest bunch at her Ace Hotel, Hoxton and Shoreditch outposts.
That Flower Shop, 100 SHOREDITCH HIGH ST, LONDON, E1 6JQ
Mayfair’s Pulbrook and Gould specialise in posh bouquets and the brand’s history is just as interesting as the spectacular displays they create.
The florist was founded back in 1956 by Lady Susan Pulbrook and Constance Spry (the Queen of Floristry)-trained Rosamund Gould. They are still regarded as one of London’s best florists today with their breathtaking arrangements of mixed flowers, foliage, berries and fruits sourced from private English gardens and estates.
As well as weddings and top fashion and celebrity events, you can also order one of their elaborate works of art online.
Pulbrook & Gould, Thomas Goode 19 South Audley Street,Mayfair, London W1K 2BN
If you like your bouquets to look unruly, wild and like you might have just scooped them up from a summer meadow (and expertly arranged them) Grace & Thorn should be your go-to.
Their flagship Hackney store breaks the rules when it comes to floral arrangements, serving up stunning bouquets as well as plants, pots and other botanical related gifts.
Grace & Thorn, 312 Hackney Road, London E2 7SJ
If you’re worried about the sustainability and carbon footprint of your blooms, check out The Flower Appreciation Society. Not only do they appreciate flowers but where they’re sourced from too, with many coming from their own cutting garden around the corner from the studio.
If you’re keen to green your fingers a little more, the Hackney based studio put on expert workshops every month to share their serious skills with fellow flower fanatics.
The Flower Appreciation Society,
London’s masters of floral design, McQueens’ started out with a small studio in Shoreditch approaching 30 years ago. During that time they’ve probably become London’s most famous florist, with clients including the Vanity Fair Oscars After Party (for over 25 years no less), Wimbledon and the Evening Standard.
Find their studio in Hackney or, our favourite, their Claridge’s outpost, where they have been providing the five star hotel with beautiful blooms for years.
McQueens’ Flowers at Claridge’s, 45-47 Brook Street, London W1K 4HK
McQueens’ Flowers, 229 Cambridge Heath Road, Bethnal Green, London E2 0EL
You’d be forgiven for thinking you’d stepped inside a rustic Cotswolds florist at Scarlet & Violet’s NW boutique. A favourite with the fashion set thanks to their creative arrangements that don’t look too ‘done’, each bunch has it’s own unique charm.
Visit for inspiration, to pick up a weekend treat of blooms or just for the magnificent scent the boutique creates.
Scarlet & Violet, 76 Chamberlayne Road, London NW10 3JJ
If you thought floristry was tame, these guys quite literally put the rebel rebel in blooms. The Hackney store, based inside the super cool Mare Street Market, is stunning, with crittall windows, neon signage and bouquets that are unashamedly bold.
The team handpick their flowers and foliage from New Covent Garden flower market every morning to ensure they are as seasonal and predominantly British as can be.
Rebel Rebel, Mare Street Market, 117 Mare Street (Corner of Westgate Street) London E8 4RU