FUBU, which stands for “For Us By Us,” is a popular urban fashion brand that emerged in the early 1990s. Founded by Daymond John, J. Alexander Martin, Keith Perrin, and Carl Brown, FUBU aimed to provide stylish and quality clothing specifically for the African American community. Its iconic logo, featuring the letters FUBU in oversized letters, became a symbol of youth culture and hip-hop fashion. Initially, the brand gained popularity through grassroots efforts and endorsements from prominent hip-hop artists. Today, FUBU has expanded its product range to include a diverse range of clothing items and accessories, while still maintaining a strong connection to its authentic urban roots.
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