bst hyde park 2024

American Express presents BST Hyde Park needs little introduction. It’s firmly become one of the city’s most popular summer festivals, with some of the world’s biggest artists performing in London’s central green space. And this year is no different, with three superb headliners announced already. But if you’re looking for a new way to experience the festival and enjoy uninterrupted views of your favourite musicians as you sing along, we may have just found the secret ingredient. 

In Partnership With Keith Prowse

This summer sees the festival team up with award-winning premium experience experts, Keith Prowse, to create a bespoke package you’ll want to get involved with. As the new official hospitality partner, Keith Prowse’s packages will see you experience American Express presents BST Hyde Park as a true VIP. 

From VIP access to the Great Oak Roof Garden and brilliant views of the main stage to premium menus and complimentary drinks, this is the most memorable way to experience the American Express presents BST Hyde Park 2024. Plus, with general admission almost fully sold out, Keith Prowse is the best way in to ensure you get prime viewing and brilliant exclusive extras. Here’s what you can expect:

Who Is Headlining? 

The first three headliners for 2024 have already been announced and, let’s just say, we’re in for a treat. 

Taking over American Express presents BST Hyde Park on Saturday 6th July will be the one and only pop icon, Robbie Williams. Renowned for being the founding member of Take That, he’s the artist with the most BRIT awards and is guaranteed to be performing some of his hit singles, including ‘Angels’, ‘Rock DJ’ and ‘Candy’.

But that’s not all – kicking off the summer festival season on Friday 5th July will be the legendary classical artist, Andrea Bocelli. One of the greatest classical performers of our generation, the Italian tenor will be taking over The Great Oak Stage for an evening filled with his award-winning songs. Expect everything from ‘The Prayer’ to ‘Time to Say Goodbye’, and who knows, he may even perform ‘Perfect Symphony’, his special 2017 collab with Ed Sheeran. The full line-up for Friday 5th is yet to be announced, but it will feature performances from other world-class classical musicians and rising talent. 

Plus, K-pop sensation Stray Kids have just been announced to be headlining with an exclusive UK performance on Sunday 14th July. The full line-up to go alongside the South Korean megastars is soon to be announced and it’s already drawing in quite the anticipation. American Express presale launches on 5th February, with general sale from 12th February.

And it’s only going to get better. More headline acts will be released over the next few months. Previous years have seen the likes of Taylor Swift, Elton John, Adele, Justin Bieber, Bruce Springsteen, JLO, Guns n Roses, P!NK and more perform, so we have high hopes that this year’s festival will be just as good. 

VIP Experiences

For the first ever year, Keith Prowse will be joining the Hyde Park celebrations as the Official Hospitality Partner. For those looking to party in style and take advantage of all of the VIP experiences involved, you can upgrade your ticket with Keith Prowse for an epic day out. 

Located within the refined raised terrace, you’ll have access to the Great Oak Roof Garden, with uninterrupted views of the main Great Oak Stage. You’ll receive early access to the venue and the American Express VIP Summer Garden via the VIP entrance, alongside a dedicated on-day concierge to cater to your needs. 

On the food front, there’ll be curated, premium British menus on offer, featuring a selection of small plates and grazing stations throughout the day. Plus, access to a private, complimentary bar within the Great Oak Roof Garden facility, with wines, beers, cocktails and soft drinks available. Need we say more?

With general admission tickets for Robbie Williams sold out, and Bocelli nearly gone, booking with Keith Prowse is the only (and best!) way in. Don’t miss your chance to enjoy an epic day out.

How do I get tickets? 

For those after the best London festival experience packed out with legendary artists, brilliant food and top VIP experiences, reserve your tickets now at

American Express presents BST Hyde Park takes place across multiple weekends. For full hospitality packages and details, visit

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