People always ask me “What does it take to get a celebrity or influencer raving about my product or business?”. My answer is that it takes a lot of determination, perseverance, a plan of action, making use of The Handbook’s celebrity and influencer resource. I constantly have to remind my members and subscribers that celebrity association should not be an option. It should be part of every company’s marketing plan. In today’s world celebrities and influencers dominate social media, news headlines, TV channels and people’s conversations, with trities gracing the cover of every magazine, and getting a stronger online presence […]
Let’s talk Grammys. One of the biggest nights in music, it always has promises controversies, shocks, and an overall good time. This year was no different, with the Grammys 2017 seeing Adele take home all five of the Grammys she was nominated for, including Best Record for Hello and Best Album for 25. But it was Beyoncé who stole the show, with an intense performance of two songs ‘Sandcastles’ and ‘Love Drought’ from her Lemonade album. Beyoncé won two of the nine awards she was nominated for, and many took to social media to profess their disappointment at her presumed […]
Move over fashion influencers, it is now the foodies and fitness influencers that are gaining all the followers and likes on social media from around the world. To be up to date with all the latest food trends or hottest workouts, these are the people to follow. Food London is at the heart of the food scene of the world. Therefore, it comes as no shock that it is home to some of the best foodie influencers. Gone are the days where you would have to rely on a catch up with your foodie friends to learn about these quirky […]
Celebrities get a lot of flack when pregnant, there’s months of denial and hiding any trace of a baby bump followed by the announcement and guesses over the baby daddy. Then finally breaking the news to the public and then of course speculation over which bizarre baby name they are going to inflict, Apple, Pilot or Destry? Here is our list of top celebrity mums and dads who embrace pregnancy in style. For a full roster of any celebrities full contact details, please click here or to sign up and get full contact details of any celebrities agent, manager and publicist please click here! […]
We all took a collective gasp when Kylie Jenner achieved an astonishing one million Instagram likes on a sponsored post, in which she was advertising a diet product. She has gone on to achieve this feat several times now, truly showing the power of celebrities endorsing your brand on their personal social media. However, dealing with celebs in this way can be a minefield and it’s important to know what you’re doing. Here are The Handbook’s 10 Tips for Effective Celebrity Social Media Endorsements. Get your facts right. Coming across a picture of a celebrity using your product might result […]
Those lucky enough to win the genetic lottery often find themselves with some from of modelling contract. Despite being a notorious difficult industry to break into, those successful in it can bring home incredibly large sums of money. These ladies are some of the best at what they do, and as a result get paid more than any of their peers! If you want to check if any of these celebrities are in town this week, or want to follow in their footsteps and check out some great celebrity events, click here! For a full roster of any celebrities full […]
Charity success stories: How celebrity endorsement makes all the difference Whether philanthropists like to admit it or not, the world of NGOs and charity appeals is competitive, with individuals, local charitable causes and multinational organisations all vying for the public’s attention and a portion of their pocket money. So how do charities get themselves noticed? How do they go from being a local organisation to a worldwide name, managing millions of pounds of donations? Like all businesses, brand, recognition and outreach are exceedingly important to not-for-profit fundraising success. There are a few occasional extraordinary success stories where small-scale charity fundraising […]
Celebrities are talented and gorgeous and they keep us entertained in both their professional and private lives and then once in a while they go on to put their top quality genes to use by having children that look like doppelgangers. Ruling the roost easily is Reese Witherspoon’s daughter, Ava Elizabeth Phillippe, (fathered in a previous relationship by Ryan Phillippe) who looks like she has been plucked from the past by a time machine to Reese’ childhood. Meryl Streep has produced a bevvie of beauties in her trio of daughters that all bear more than just a striking resemblance to […]
We’ve all seen celebrities owning the red carpet, perfectly coiffed and dressed as though they just strutted off the catwalk but we know that someone else has most likely dressed them so when celebrities launch fashion lines it is always met some scepticism. But then you have the likes of Ashley and Mary-Kate Olsen who absolutely smash any reservations with their ludicrously successful fashion lines: Olsenboye, a kids fashion line; Elizabeth and James, targeted towards a mid-market; and The Row, a high-end line – whose combined worth is a cool $1 billion. Other success stories include the likes of Justin Timberlake, […]
2016 was a great years for many, and saw many fantastic new musicians and actors make their way into the limelight. This begs the question “who should we keep an eye out for in 2017?”. Well the fortune-tellers here at The Handbook have put their heads together to come up with this list of 2017’s ones to watch! From Star War’s John Boyega to up-and-coming star Halsey – here is our list!
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