The Handbook
The Handbook
The Handbook
By Charlotte Knight | 29th June 2017

Instagram is not just a social media platform to share your photos and communicate with your friends through memes, the trending visual channel has also become a serious money-making tool for celebrities, influencers and brands.

Mike Bandar, co-founder of HopperHQ.com said,

“Instagram is now an incredibly effective marketing tool for brands and it’s fascinating to see how celebrities and influencers are able to monetise their accounts to so effectively. With approximately 700 million active monthly users across the world, it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists, and a chance for people to make a real career out of ‘gramming’.

“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off, and as you can see from our Rich Lists, there is a serious amount of money to be made. However, it is important that Instagram users are aware their favourite celebs and bloggers are being paid to promote products and services so they can understand when they are being sold to as part of content. The recent introduction of the ‘paid partnership’ label will go some way to ensuring there’s more transparency on the platform.”

Mike Bandar also discovered that on average, one in 20 Instagram users now monetise their posts and sponsored content has increased by more than a third on Instagram (34%) since 2015!

Here are the top 20 that are making the serious $$ via Instagram

Selena Gomez – 122 million followers – $550,000 per post
Kim Kardashian – 100 million followers – $500,000 per post
Cristiano Ronaldo – 104 million followers – $400,000 per post
Kylie Jenner – 95 million followers – $400,000 per post
Kendall Jenner – 81.7 million followers – $370,000 per post
Khloe Kardashian – 68 million followers – $250,000 per post
Kourtney Kardashian – 57.8 million followers – $250,000 per post
Cara Delevingne – 40.4 million followers – $150,000 per post
Gigi Hadid 34.7 million followers – $120,000 per post
Lebron James – 30.7 million followers – $120,000 per post

Huda Kattan – 20.5 million followers – $18,000 per post
Cameron Dallas – 19.8 million followers – $17,000 per post
Jen Selter – 11.3 million followers – $15,000 per post
Zoella – 11.1 million followers – $14,000 per post
Nash Grier – 10.2 million followers – $13,000 per post
Chiara Ferragni – 9.7 million followers – $12,000 per post
Julie Sarinara – 4.6 million followers – $10,000 per post
Aimee Song – 4.6 million followers – $9,000 per post
Danielle Bernstein – 1.7 million followers – $7,000 per post
Liz Eswein – 1.3 million followers – £6,000 per post