It’s no secret that Aldi, the uber affordable supermarket brand, are a fan of the dupe, be it pomegranate hand soap that smells and looks distinctly like an old favourite or seriously good champagne that sells out every Christmas. But it’s the store’s beauty line that has really got the ears of beauty editors, skin-fluencers and general makeup junkies pricked up.

With cleansers from as little as £3.99, mascaras £4.99 and a list of active skincare ingredients known to work hard – oh, and a moisturiser that is said to give a very famous £400 pot a run for its money –  is it all just smoke and mirrors and good marketing? We think not. Having tried and tested plenty of the Aldi Beauty range over the years – most of which comes under the brand name Lacura – we’re pretty much sold.

Read on to find out more about the high street beauty brand that gives you the most bang for your buck and the products we rate…

Super Charged Skincare

Even if you’re new to the Aldi skincare range you may have heard Instagrammers and beauty editors waxing lyrical about the revolutionary moisturiser, Lacura’s Caviar Illumination Day Cream. Well, yep that’s actually from Aldi and it costs £6.99.

You would’t know it – it’s one of those moisturisers that feels and looks luxurious, with a thick, hydrating texture that’s ideal for quenching parched winter skin. But is the hype really warranted? Well, if you take a look at the ingredients it contains actual caviar (it’s not just a gimmicky name) which has been a hot ingredient in the world of luxury skincare for years – Victoria Beckham and Angelina Jolie are said to be fans of the stuff, and not just for eating.

Caviar contains plenty of omega-3 and 6 fatty acids, which are essentially in keeping skin healthy and plump. The moisturiser also contains antioxidants and SPF15 with UVA and UVB protection. For £6.99 you can’t really argue with that

If you take a look at the ingredients list it contains actual caviar (it's not just a gimmicky name) which has been a hot ingredient in the world of luxury skincare for years.

Moving on, Aldi also has an excellent selection of serums and tonics. They’ve kept things simple, focusing on one hardworking ingredient that gets results, from the Glycolic Serum which gentle exfoliates dull skin and the Vitamin C Serum which will add a healthy glow to your morning routine, to the Salicylic Acid Tonic formulated to remove impurities leaving your skin feeling soft and smoother – it’s a great product to keep in your beauty arsenal if you suffer from breakouts.

Shop the best of Aldi skincare below

Beauty Editor-Approved Makeup

When was the last time you bought a mascara for less than £10? It’s not uncommon to drop three times that in search for longer, fuller lashes, but is it really worth it? Aldi’s mascaras can seriously give the industry favourites a run for their money, coming in at as little as £2.79. The prices are gobsmackingly low, with no indulgent and expensive packaging or big marketing campaigns, just honest products that do what they say.

Aldi's mascaras can seriously give some of the industry favourites a run for their money, with one big difference. They come in as low as £2.79

It’s also worth checking out their Smokey Naturals Eyeshadow Palette – highly pigmented shades perfect for party season; as well as the £3.99 Lacura Makeup Setting Spray that will keep your festive looks in place all night.

Shop our Aldi makeup favourites below…

Plus, the affordable candle line that actually smells good…

Find out more about Aldi’s beauty line and shop the whole collection at aldi.co.uk 


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