Shoreditch’s Ace Hotel have announced that they are to permanently close after never reopening post-COVID-19 lockdown restrictions.
The hotel, which was part of the American-based Ace Hotel Group that has outposts in Chicago, LA, New Orleans, New York and Palm Springs to name just a few, has become somewhat of a mecca for East London hipsters in the last seven years it’s been open on the iconic Shoreditch High Street.
Famed for it’s foyer filled with freelancers on their MacBook Pros, the Wes Anderson-esque Hoi Polloi restaurant and bar, retro photo booth and after-hours espresso martini fuelled parties on the rooftop, Ace was a bit like Shoreditch House but without the egos. It was a go-to for WFH days when you didn’t want to be home and post-work catch-ups for anyone who worked in media, design or had a slash in their job title. Sadly its popularity wasn’t enough to see the hotel survive London’s hospitality crisis.
The hotel launched a heartfelt statement on their homepage and social channels this week.
“We’re heartbroken to announce that our longtime home on High Street will no longer continue as Ace Hotel London Shoreditch. As our first hotel outside the US, it was built as an open satellite for the extraordinary energy ignited by the city itself.” The team added, “we want to thank all the ferocious champions of culture, the salty legends on the dance floor, the lone early risers finding dawn on the Rooftop.”
The Ace team signed the message off with, "In the words of David Bowie, “It was rugged, it was naive, it was heaven.”
In an ode to one of London’s greats they signed the message off with, “In the words of David Bowie, “It was rugged, it was naive, it was heaven.” (That quote is inscribed, in perpetuity, on the walls of Ace Hotel London.)”
What will become of iconic building is yet to be revealed but hotel operator Lore Group, who currently manage the hotel, have announced plans to reopen the location under a new name and brand.
Something tells us it’s not going to have quite the same impact the Ace did.