Harrods and Chanel, two brands that epitomise luxury. One, refined, upmarket, quietly stylish, the other: Harrods. So what happens when the two join forces, Power Rangers style? You get a bottle of Chanel Nº 5 the size of a semidetached house, that’s what.
The installation has just popped up at the entrance to the iconic department store and it’s certainly eye-catching. At 45 foot tall and nearly 50 feet wide the bottle has been designed to be an exact scale model of the infamous Chanel Nº 5 bottle to celebrate the perfume’s 100th anniversary.
Instagrammable AF, the pop-up is here for Christmas, ahead of the launch of Harrods Christmas window displays, and it soars above entrance number 5 (geddit) to the shop, on Hans Crescent.
Instagrammable AF, the pop-up is here for Christmas...
The edifice comes along with a window display across 16 windows on this side of the store either side of the entrance. The display plays out a treasure hunt called Finding Nº 5, and it comes with the chance of winning Chanel No 5.
The enormous bottle is paired with a second, more modest, installation just inside the entrance, the Chanel spaceship, dubbed Ask For The Moon.
Basically an outlet, the shop sells everything Chanel Nº 5 related. From limited edition bottles to the brand new (and first ever) Chanel advent calendar (it starts at Number 5…)
The Chanel spaceship, dubbed Ask For The Moon...
It’s not the first foray into department stores for Chanel this year. In summer their Selfridges pop-up was a huge success, with robot arms and production lines creating an immersive experience.
Now they’ve gone for show-stopper in terms of scale with their geometric Chanel Nº5 bottle and faceted stopper.