For some reason Harvey Nichols has decided to use its Christmas window display to sum up Britain’s opinion of 2020, and they’ve got it spot on.
The shop (forced to close as part of the government’s response to the ongoing coronavirus pandemic) has used its famous Christmas window display not to promote their wares, or to celebrate Christmas at all, really, but instead to evoke Ebeneezer Scrouge in pronouncing ‘Bah Humbug’!
No doubt with an eye on garnering some press attention (much needed given footfall in Central London was well down even before Lockdown 2.0 struck) the new shopfront uses its pared-back colour scheme, mirrors and silver and neon lights to raise a smile and chime with the national mood.
Evoking Ebeneezer Scrouge in pronouncing 'Bah Humbug'!
Seemingly an afterthought to ensure that it’s not all negativity, the corner display adds a hopeful ‘Bring on 2021’ epithet.
According to Janet Wardley, the Head of Visual Displays (ie window-dressing) at Harvey Nichols “2020 has been a year unlike any other. We’ve come up with a concept that looks forward to the New Year, whilst also reflecting the sentiment that many of us are feeling at present. All done with Harvey Nichols’ sense of humour that we hope will raise a smile in passers-by.”
It’ll take more than a snazzy window to bring the customers back this Christmas, but props to Harvey Nichols for trying. We’ll be there as soon as you reopen.