Shapewear has come a long way since Bridget Jones’ infamously big pants. It’s now chicer, sexier and, thanks to a wealth of new technology, it’s doing its job better than ever. And there’s one brand at the forefront of this underpinnings revolution, Heist. Here’s everything you need to know about the shapewear brand we genuinely rate…
Who are Heist?
Launched in 2015, Heist first came onto the market with their game-changing tights and we can honestly say they are the best tights we’ve ever worn. Now the brand boasts bras, knickers and shapewear too, giving people the foundation they need to look good, feel supported and comfortable all day.
What do they do?
The brand uses an innovative combination of technology from sports and space industries, as well as a passion and scientific knowledge of the female form, to create empowering underwear that just, well, gets you.
Heist is a brand born out of decades of disappointment at sagging tights, suffocating shapewear and digging bras. Now they produce a line that's anything but.
If you’ve ever squeezed yourself into a pair of shapewear shorts and felt deeply disappointed by lumps and bumps spilling out the top, or sat at a wedding in extreme discomfort for hours in the hope a dress might look a little better, Heist is one to bookmark. This is a brand shaking up the shapewear industry and it’s putting confidence and comfort at the forefront.
This is thanks to things like Heist’s clever technology development, HeroPanels™. These bonded, laser-perforated shaping panels sit within Heist’s garments to give high performance compression without you feeling a thing – in fact, it feels just like second skin. And there’s no need to worry about sweating, as 20,000 laser dots in strategically placed areas let the body breathe.
Why do we love them?
Well, not only is the proof in the pudding when it comes to Heist’s products, but the messaging and noise around the brand is nothing short of inspiring. They use women of all shapes, sizes, race and age in their campaigns, they empower women and encourage them to feel amazing in their own skin.
With events season about to be in full swing, Heist have plenty of options in the shapewear department that will make you feel more confident and allow you to get the best out of your clothes with the right foundations.
Scroll on for their game-changing selection of shapewear…