There aren’t many things in life that are great to get pre-owned. Phones and computers can have cracks or feel like they’re obsolete, older cars can smell and be less reliable and books fall apart over time, I think it’s something do to with the glue in the spine. But toys, unless they’re really damaged, tend to stay robust and as good as ever for ages and ages. The chances are your parents still have baskets of your childhood favourites in the loft, just waiting for grandkids.

And now Selfridges are also on the case, making an environmental as well as a cost argument for recycling with a pre-owned toy store.

The famed London retailer has been steadily growing a sustainable line of pre-owned products, (or ‘pre-loved’, if you want to be gag inducing), such as clothes, jewellery and bags, under the name Resellfridges (see what they did there?) which it hopes will help reduce the environmental impact of manufacturing as well as helping them meet their ambitious green targets.

Now, its decided to add toys to the mix, cleverly timed to coincide with the run up to Christmas and working in tandem with London based charity The Toy Project.

The famed London retailer has been steadily growing a sustainable line of pre-owned products...

You’ll be able to buy all sorts of toys, including boardgames, collectible figurines, teddy bears and more. There’ll also be bags of assorted used toys and vintage playthings that haven’t been on the shelves in years. You might even be able to bag a box of LEGO for lower than the usual astronomic prices, the sort that cause the wallets of parents start sweating.

You might even be able to bag a box of LEGO for lower than the usual astronomic prices, the sort that cause the wallets of parents start sweating...

Additionally, and in the spirit of Christmas, you’ll be able to give as well as receive, with the retailer accepting donations to their stock. Donations will be taken  at weekends and will be resold either through Selfridges itself or the Toy Project’s north London store, or else they’ll will be donated to children through a charity.

In the spirit of Christmas, you'll also be able to give as well as receive, with the retailer accepting donations to their stock.

As great as toys and other gifts at Christmas are, sometimes they go unused and even the wrapping can cause a huge excess of waste. The founder of The Toy Project, Jane Garfield, explains: “Parents spend hundreds of millions of pounds on new toys for their children in the UK each year, many of which get little use. Recycling toys helps fund the Toy Project’s work, but importantly it also reduces the number of unwanted toys that end up in landfill and in our oceans.”

Christmas wrapping can also cause unfortunately high amounts of excess waste...

Whether you’re looking for some toys that can go to a new home, or you’ve got some to spare yourself, then Selfridges will be accepting your charity from now until 23rd December. The pop up will be located in the store’s level 4 Toy Department (where else?) and joins the portfolio of Project Earth, Selfridge’s sustainable retail drive.


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