Here’s the problem with wine: it’s way too complicated. What is basically a tasty, mildly intoxicating grape juice has become more complex than the storyline of The Wire.

The standard process involves florid descriptions of the bouquet (‘notes of badger’s den mixed, dead lilies and household bleach’) abound, there’s more jargon than any ‘muggle’ could possibly comprehend and all you really want to know is ‘is it any good?’ Which is where Vintner comes in.

Vintner London is an independent online wine retailer where wine is for all, where choosing great wine is uncomplicated and there’s strictly no bullsh*t. If you’ve ever bought wine online then you’ll be very familiar with the process; infinite numbers of near-identical bottles, complex technical notes and a horrible user experience. Not at Vintner.

The site is clean and simple, easy to use and doesn’t come with myriad unintelligible suggestions but with a concise number of carefully selected bottles at prices that are reasonable.

And wines can be chosen not just by region or grape variety, but by what’s actually important to you. Select a wine for a cosy night in, for a date night or for ‘Sunday sipping’, with wines paired to your actual life.

All you really want to know is 'is it any good?' Which is where Vintner comes in...

As Vintner’s Managing Director Julia Beran explains “Wine has been around for a long time, but it runs the risk of becoming irrelevant. The spirits and beer industry have done a great job recently of reinventing themselves, and now it’s time for wine to do the same.

“Wine continues to be complicated when it doesn’t need to be. We want to make it simple, stylish and fun, while being great quality, easy to access and above all, delicious!”

And this ethos, of change and only stocking ‘knock-your-socks-off’ wines that are ready for drinking right now, permeates every aspect of using the site, from landing to check-out, with quality and simplicity clearly prioritised.

Launched last week, we’re really taken with this new approach to an age-old problem. Whether you’re planning a post-pandemic party or just looking for something for a party of one, Vintner has your back.

The wine industry is being reinvented, and Vintner is leading the way…

Here’s an offer for all readers of The Handbook: £25.00 off your order when you spend over £100 with the code HANDBOOK25

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