The Handbook
The Handbook

Whether you’re a fitness veteran or you’re just starting out, we’ve rounded up the nine best fitness gurus to follow to help you out on your journey. 

From Adriene Mishler, the yoga YouTube sensation to follow for 30 day challenges, to Kayla Itsines, the woman behind the BBG movement, here’s who to follow.

Carly Rowena 


Helping to spread both joy and positivity through fitness is Carly Rowena, the fitness guru and personal trainer from Norwich. Boasting over 165k followers on Instagram and 422k subscribers on YouTube, Carly has created a platform that encourages and challenges you to embark on a healthy fitness journey, while also promoting body positivity and the importance of being kind to yourself and your body. 

As well as sharing her own fitness journey and lifestyle content, she also launched LetsSweat, a fitness programme held over Zoom. Born out of lockdown, Carly hosts three Zoom workouts every week and are suitable for all fitness levels, whether you’re a regular fitness class goer or a newbie excited to start their fitness journey. Each class tackles different areas, from the legs through to the upper body and abs. 

Over on her Instagram she also posts regular fitness tips and videos you can join in on at home too.

Kayla Itsines


Creator of the BBG program and co-founder of SWEAT, Kayla Itsines is one of the leading fitness giants in the internet world, helping to inspire and challenge individuals wherever they are in their fitness journey. 

Kayla is an Australian personal trainer and entrepreneur, and has crafted a space where women all over the world can come to improve their health and fitness lifestyle. She’s the creator of BBG, the bikini body guide and has created several programmes made up of 28-minute workout videos to help you get fitter and stronger more easily at home. 

With a wealth of over 12.5million followers on Instagram alone, she regularly uploads fitness challenges and bitesize workouts for her followers to follow along with at home, as well as posting fan transformation photos too to help inspire individuals to embark on their fitness journey too.

Adriene Mishler 


If you’ve ever typed ‘yoga’ into YouTube before, chances are you’ll have landed on one of Adriene’s wealth of videos. Since launching her YouTube account Yoga with Adriene in 2012, she’s since grown into a yoga sensation boasting millions of followers, with her most watched video racking up a hefty 36million views. 

Every year she launches a 30 day yoga challenge, allowing her viewers to embark on a yoga journey of their own, whether they’re starting out afresh or are more experienced. Her Instagram is a mixture of clips from her popular videos, lifestyle content and adorable photos of Benji and his apt photobombing. 

Peter Maciver


Helping celebrities and influencers achieve their fitness goals is Peter Maciver, aka PMAC. The personal trainer has to adapt to the current pandemic lifestyle and has since brought his fitness regimes to the online world, offering training expertise and online sessions for eager fitness enthusiasts to take part in. 

Regular celebs who train with PMAC include Marvin and Rochelle Humes and they often do live Insta workouts for followers to join in on. 

PMAC also has several fitness programmes you can take part in, from the six week ab plan to his new, eight week good habit plan that helps you to achieve your goals while at home.

Massiel ‘Massy’ Arias


One quick glance at Massy Arias’ Instagram profile and it’s easy to see why over 2.7million followers have joined her on her fitness journey. 

Massy is a certified personal trainer, born in the Dominican Republic, and now trains and lives in Los Angeles. Her platform is made up of several parts, including her hugely popular fitness programs. Right now she’s launching a 60 day strength and yoga program, which provides a three day a week glute and lower body workout schedule, follow along workout videos, a private Facebook group community and a nutrition guide and meal plan which provides you healthy alternatives and keeps you energised between workouts. 

Alongside her programs, she also regularly uploads IGTVs which you can join in on at home, her most recent boasting almost half a million views and 50k likes.

Cassy Ho 


Helping to prove that pilates isn’t for the faint of heart is Cassy Ho aka Blogilates, the YouTube and fitness guru renowned for her 90 day journey challenges and high intensity workouts. 

When Cassy isn’t posting humorous reels, she’s helping her 2million followers sculpt their glutes and workout in a fun, energising way. Over on her YouTube channel, you can join in with the millions of others to workout without having to purchase a whole load of gym equipment. All you need for a lot of her videos is a yoga mat, resistant band and a couple of weights, but a lot you don’t need anything at all. While on her blog find an excess of protein packed recipes, challenges and programs you can join in on at home.

James Stirling 


The personal trainer known around town is James Stirling aka London Fitness Guy. James is known for his accessible and easy to follow at home workouts and short fitness videos to inspire you to work out at home. 

Boasting over 330k followers on Instagram, James’ account is fuelled with guides, IGTV workout videos and circuit training routines you can follow along with at home. London Fitness Guy also has an app, meaning you can download the 12 week programmes that’ll help you stay on track and achieve your goals. You can also track your progress, develop a progressive plan to teach you the training styles to maximise your results and catch up on old videos. 

Jessamyn Stanley


Helping to redefine the rules of yoga is Jessamyn Stanley aka My Name is Jessamyn. Boasting a whopping 460k followers on Instagram, it’s clear to see that people are interested too. She was recently on the cover of Cosmopolitan UK too, sharing her views on how yoga and wellness doesn’t have to be defined by your size. 

From beginner classes through to advanced sessions, you can tackle your new isolation hobby in style with her online sessions on The Underbelly Yoga website and live yoga classes on her Instagram account. If you can’t get enough and want to learn more, she’s even got a book dedicated to breaking the stereotypes associated with the yoga community. It’s worth a read for any yogi-obsessed individual.

Joe Wicks


The man of the hour, Joe Wicks is of course the fitness guru to follow for beginner tips and quick, healthy dinner inspo. 

Joe Wicks single handedly helped the nation keep fit throughout 2020 while the schools, colleges and gyms were closed due to the Coronavirus pandemic thanks to his daily P.E lessons and his following soon boomed as a result. 

Now boasting 4million followers on Instagram alone and a further 2.7million subscribers on his YouTube channel, it’s fair to say that Joe is on a mission to spread joy through fitness wherever he goes.

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