Worth £844 but retailing at £225, Liberty’s iconic advent calendar has just hit shelves and it’s better than ever. Be quick, these sell out every single year. 

Forget the first sight of the Coca Cola advert or the Oxford Street lights switch on, it’s officially time to start celebrating Christmas when the long-awaited Liberty London beauty advent calendar drops.

Beauty advents have become a real ‘thing’ in recent years – we’d almost forgotten about the traditional chocolate ones – but Liberty’s is without a doubt the Rolls Royce of them all and it launches online and in-store today. Packed with some of the best cult beauty products on the market it comes in at £225 – we get it, it’s expensive – but if you’re nuts about beauty products, the contents add up to an impressive £844. 

Beauty advents have become a real ‘thing’ in recent years but Liberty’s is without a doubt the Rolls Royce of them all.

The Liberty beauty buying team have nailed it once again and this year’s line-up hidden behind those little doors is perhaps the best yet, it’s certainly the highest saving we’re ever seen. Ready for a sneak peak?

The curated edit includes cult buys, old favourites and fresh launches across skincare, makeup and hair. There’s Victoria Beckham’s favourite moisturiser from Augustinus Bader; the brand on everyone’s lips in the hair industry, OLAPLEX – the wonder treatment makes your hair glass-like shiny; and a mini version of the epic UOMA Beauty Drama Bomb Extreme Volume Mascara, ideal for popping in your bag this party season. 

Fashion girls’ favourite fragrance brand, Le Labo have also made the cut with a purse-friendly sized 15ml bottle of the  Another 13 Eau de Parfum 15ml; there’s hard working skincare in the form of REN’s Clean Skincare Ready Steady Glow Daily AHA Tonic and 111SKIN Hyaluronic Acid; plus one day you even get a £15 Liberty Gift Voucher to spend, perfect for ticking a present off the Christmas list. 

As always, the calendar comes housed in a stunning recyclable box adorned with the London store’s instantly recognisable facade, while inside the sweet little boxes are decked out in Liberty’s iconic Starburst print. It’s the perfect place to store jewellery or your makeup arsenal long after the Christmas period has passed. 

If that wasn’t enough Liberty magic for you, one calendar has a Willy Wonka style Golden Ticket hidden in one of the drawers, awarding some lucky shopper with a £5000 voucher to spend in the store.  

Be quick, it’s bound to sell out. 

Shop Liberty’s 2021 Beauty Advent Calendar below or enter our competition to WIN one for yourself.

Head to our competitions page here.