Business & Careers Archives - The Handbook

Business & Careers

London’s Best Women-Only Private Members’ Clubs

London is positively brimming with private members’ clubs; from The Century Club discreetly tucked away behind Shaftesbury Avenue and Quo Vadis house in a former brothel, to Annabel’s – the ultimate pin-up girl when it comes to a place to escape to, membership in hand. Yet it appears the turn...

Business & Careers

Cashing In: 7 Tips to get a Grip on your Finances

Money; it’s the commodity we love to have, but not necessarily to talk about. But what happens when things start to get a little out of hand? Believe it or not, there are ways in which to get on top of your finances to stop it burning a hole in your pocket like it’s going out of fashion. So, if you’re one of those people that, come pay day, burns cash on 18 dresses, 20 events, 1 holiday and lives on £25 for the remaining three weeks…this one is for you! Set Yourself Fun Limits Ouch – this pretty much […]

Business & Careers

The No 1 London Careers Site Everyone Is Talking About

You know what is more depressing than getting zero matches on Bumble on a sad Sunday night? Endlessly scrolling through graduate job websites, when you’re student only to be told there is nothing out there, unless, of course you want to work in a dead-end job in the backend of nowhere sealing envelopes all day every day. We all know the pain, finding a job as a student was tough, tougher than 9am lectures, harder than hangovers and more painful than making your student loan stretch. But not anymore, because if you know (or are) a student it’s going to […]

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Business & Careers

What’s up Zuck? We Met With Facebook and Here’s What We Found Out

We caught up with Stu Lerman, Head of Comms for Facebook EMEA, to shine some light on an at times grey area in the social media world.With figures showing Facebook now has 2.23 billion active monthly users, the platform has tried to move with the times, introducing various different incentives in an attempt to dispel the negative energy slowly enveloping. Last weekend Facebook, the billion-dollar social networking site created by Mark Zuckerberg back in 2004, hosted a free pop-up event in Carnaby Street. Welcoming one and all to get quizzical over new features, data share and the future of the popular social media platform, […]

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Business & Careers

The Handbook Meets: Marylebone’s King of Cocktails

The Handbook caught up with Daniele Bresciani, the Head Barman at The Churchill Bar at the Hyatt Regency London – The Churchill to find out his favourite cocktail, the drink he creates when he wants to impress someone and where he goes on his night off. What was your first encounter with alcohol? I was fortunate enough to grow up in a small village close to Lake Garda, where making wine and distilling grappa was an annual ritual for my family at the end of every summer. I still remember waiting for my father to leave the cellar so I […]

Business & Careers

Influencer Targeting: How To Reach Influencers

As influencers have taken on a more prominent role in the marketing strategies of brands The Handbook has become heavily involved in the action by creating our new and improved celebrity and influencer intelligence platform to foster partnerships between brands and influencers and track the success of the resulting campaigns. Our platform not only provides full intelligence, so contact details (agent, manager and publicist details on celebrities), but also demographics and audience insights on celebrities, which allows brands to find, and contact the most relevant influencer, to broadcast and orchestrate them at scale and to provide a way to be able […]

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Business & Careers

10 Ted Talks To Inspire Your 2018

Every year we say to ourselves, this is our year. Well, to make sure your 2018 gets off to the best possible start, The Handbook is giving you all a little homework in preparation. We urge you all to have a listen to our top ten inspiring TED Talks. Hopefully they will enlighten you a little at the very least, and inspire you to make some impressive changes in 2018. Your Body Language May Shape Who You Are In this talk Amy Cuddy unlocks the secrets behind our body language the messages we are exposing and telling the world, often […]

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Business & Careers

Celebrity Endorsement Vs Digital Influencers, Which Is More Effective?

The world of marketing, advertising and media has undergone an enormous power shift in recent years, driven by consumers’ demand for more authenticity from brands. The rise of digital influencers and celebrity influencers has gone through the roof. This area is of great interest to me personally as I set up The Handbook VIP which allows users to connect with thousands of celebrities providing details of their full agent, manager and publicist. Recently, things have shifted and there has been an enormous interest in digital influencers, and this area has become huge for us . People come to our site […]

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