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Business & Careers

Business & Careers

How To Launch A Successful Influencer Marketing Campaign

Three years ago, the average person needed to see an advert 6 times before they responded to it, that number has now risen to an average of sixteen exposures, because of this the world of marketing, advertising and media has undergone an enormous power shift in recent years, driven by consumers’ demand for more authenticity from brands. The rise of digital influencers and celebrity influencers has gone through the roof. One of the main drivers of influencer marketing is the fragmentation of consumer attention but also we are no longer just interested in watching television, our attention is spread across […]

Business & Careers

11 Secrets Every Entrepreneur Needs To Know

As its Global Entrepreneurs Week, I wanted to share a few things with you …..  I was ten years old when I first got excited about selling and business. I remember pleading with my mother to  have another baby, I was one of three girls, and the idea of having a little brother (surely it needed to be a boy this time round) was an exciting one, to which she replied ‘No it’s too expensive’, that evening I decided my only option of another sibling was if I helped fund the way for one, so I decided to make bags […]

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It's free to enter our competitions + you can win amazing prizes!

Win An Exclusive Membership To New Members’ Club Kindred

Open until 26th January 2020

Kindred, West London’s most exciting members’ space, has teamed up with The Handbook to exclusively offer one lucky winner a complimentary brunch + guest and a three-month membership, which includes: Two floors of co-working space including The Library for quiet working, lounge space for meetings, phone booth for private calls, and a members bar to order food and drink Targeted introductions and weekly members networking to grow your business Weekly events such as Monday morning Coffee Club, meditation on Tuesdays, 60 seconds networking Wednesdays, and river walks on a Thursday Opportunity to showcase your work in their newsletter to 2k+ […]

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Business & Careers

Cashing In: 7 Tips to get a Grip on your Finances

Money; it’s the commodity we love to have, but not necessarily to talk about. But what happens when things start to get a little out of hand? Believe it or not, there are ways in which to get on top of your finances to stop it burning a hole in your pocket like it’s going out of fashion. So, if you’re one of those people that, come pay day, burns cash on 18 dresses, 20 events, 1 holiday and lives on £25 for the remaining three weeks…this one is for you! Set Yourself Fun Limits Ouch – this pretty much […]

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Business & Careers

Boss any interview with these 8 tips

As the latest member of The Handbook team, I thought it apt for me to take this one on. Interviews are daunting, we all know that clammy palm feeling as you sit in a coffee shop or office space, drinking your 7th coffee of the day in sweaty anticipation. However, interviews for your dream job can actually (and probably should be) quite fun, and perhaps the best advice I ever received was to treat it more as a conversation as opposed to a grilling. So, to help others jump into their desired job, here are some tips to help you […]

Business & Careers

Invest In A Bar For The Price Of A Round

Have you always fancied owning a bar? Maybe not standing in front of the optics, changing the barrel and totting up the books at the end of the week, but rather as a silent partner, nodding to acknowledge the bar staff while someone pours your ‘usual’? Well, now you could. And for less than you’re thinking. The investment opportunity before you: Redemption Bar, the world’s healthiest bar restaurant serving vegan, sugar free and wheat free food with an alcohol-free bar. Yes, we know that an alcohol-free bar does sound somewhat miserable, but that’s because you’ve not been to Redemption; its […]

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The Handbook Meets

The Handbook Meets: Marylebone’s King of Cocktails

The Handbook caught up with Daniele Bresciani, the Head Barman at The Churchill Bar at the Hyatt Regency London – The Churchill to find out his favourite cocktail, the drink he creates when he wants to impress someone and where he goes on his night off. What was your first encounter with alcohol? I was fortunate enough to grow up in a small village close to Lake Garda, where making wine and distilling grappa was an annual ritual for my family at the end of every summer. I still remember waiting for my father to leave the cellar so I […]

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Business & Careers

Influencer Targeting: How To Reach Influencers

As influencers have taken on a more prominent role in the marketing strategies of brands The Handbook has become heavily involved in the action by creating our new and improved celebrity and influencer intelligence platform to foster partnerships between brands and influencers and track the success of the resulting campaigns. Our platform not only provides full intelligence, so contact details (agent, manager and publicist details on celebrities), but also demographics and audience insights on celebrities, which allows brands to find, and contact the most relevant influencer, to broadcast and orchestrate them at scale and to provide a way to be able […]

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Culture

10 Ted Talks To Inspire Your 2018

Every year we say to ourselves, this is our year. Well, to make sure your 2018 gets off to the best possible start, The Handbook is giving you all a little homework in preparation. We urge you all to have a listen to our top ten inspiring TED Talks. Hopefully they will enlighten you a little at the very least, and inspire you to make some impressive changes in 2018. Your Body Language May Shape Who You Are In this talk Amy Cuddy unlocks the secrets behind our body language the messages we are exposing and telling the world, often […]

Business & Careers

Celebrity Endorsement Vs Digital Influencers, Which Is More Effective?

The world of marketing, advertising and media has undergone an enormous power shift in recent years, driven by consumers’ demand for more authenticity from brands. The rise of digital influencers and celebrity influencers has gone through the roof. This area is of great interest to me personally as I set up The Handbook VIP which allows users to connect with thousands of celebrities providing details of their full agent, manager and publicist. Recently, things have shifted and there has been an enormous interest in digital influencers, and this area has become huge for us . People come to our site […]

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