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Business & Careers

Culture

9 Secrets To Influencer and Celebrity Targeting

I constantly have to remind my members and subscribers that celebrity association should not be an option. It should be part of every company’s marketing plan. In today’s world celebrities and influencers dominate social media, news headlines, TV channels and people’s conversations, with...

Business & Careers

The No 1 London Careers Site Everyone Is Talking About

You know what is more depressing than getting zero matches on Bumble on a sad Sunday night? Endlessly scrolling through graduate job websites, when you’re student only to be told there is nothing out there, unless, of course you want to work in a dead-end job in the backend of nowhere sealing...

Culture

What’s up Zuck? We Met With Facebook and Here’s What We Found Out

We caught up with Stu Lerman, Head of Comms for Facebook EMEA, to shine some light on an at times grey area in the social media world.With figures showing Facebook now has 2.23 billion active monthly users, the platform has tried to move with the times, introducing various different incentives...

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Bars, Clubs & Drinks

The Handbook Meets: Marylebone’s King of Cocktails

The Handbook caught up with Daniele Bresciani, the Head Barman at The Churchill Bar at the Hyatt Regency London – The Churchill to find out his favourite cocktail, the drink he creates when he wants to impress someone and where he goes on his night off. What was your first encounter with...

Culture

Influencer Targeting: How To Reach Influencers

As influencers have taken on a more prominent role in the marketing strategies of brands The Handbook has become heavily involved in the action by creating our new and improved celebrity and influencer intelligence platform to foster partnerships between brands and influencers and track the...

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Culture

10 Ted Talks To Inspire Your 2018

Every year we say to ourselves, this is our year. Well, to make sure your 2018 gets off to the best possible start, The Handbook is giving you all a little homework in preparation. We urge you all to have a listen to our top ten inspiring TED Talks. Hopefully they will enlighten you a little at the...

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Culture

Celebrity Endorsement Vs Digital Influencers, Which Is More Effective?

The world of marketing, advertising and media has undergone an enormous power shift in recent years, driven by consumers’ demand for more authenticity from brands. The rise of digital influencers and celebrity influencers has gone through the roof. This area is of great interest to me personally...

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