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Business & Careers

Business & Careers

London’s Best Women-Only Private Members’ Clubs

London is positively brimming with private members’ clubs; from The Century Club discreetly tucked away behind Shaftesbury Avenue and Quo Vadis house in a former brothel, to Annabel’s – the ultimate pin-up girl when it comes to a place to escape to, membership in hand. Yet it appears the turn...

Business & Careers

How To Launch A Successful Influencer Marketing Campaign

Three years ago, the average person needed to see an advert 6 times before they responded to it, that number has now risen to an average of sixteen exposures, because of this the world of marketing, advertising and media has undergone an enormous power shift in recent years, driven by consumers’ demand for more authenticity from brands. The rise of digital influencers and celebrity influencers has gone through the roof. One of the main drivers of influencer marketing is the fragmentation of consumer attention but also we are no longer just interested in watching television, our attention is spread across […]

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Win A Family Ticket To Disney On Ice Presents Magical Ice Festival

Open until 10th March 2020

Over 50 Disney characters, 14 magical stories, one sensational ice show! Take adventure to new heights as Mickey Mouse, Minnie Mouse and your friends from around the Disney Kingdom come together with Disney On Ice presents Magical Ice Festival.

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Business & Careers

11 Secrets Every Entrepreneur Needs To Know

As its Global Entrepreneurs Week, I wanted to share a few things with you …..  I was ten years old when I first got excited about selling and business. I remember pleading with my mother to  have another baby, I was one of three girls, and the idea of having a little brother (surely it needed to be a boy this time round) was an exciting one, to which she replied ‘No it’s too expensive’, that evening I decided my only option of another sibling was if I helped fund the way for one, so I decided to make bags […]

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Culture

What’s up Zuck? We Met With Facebook and Here’s What We Found Out

We caught up with Stu Lerman, Head of Comms for Facebook EMEA, to shine some light on an at times grey area in the social media world.With figures showing Facebook now has 2.23 billion active monthly users, the platform has tried to move with the times, introducing various different incentives in an attempt to dispel the negative energy slowly enveloping. Last weekend Facebook, the billion-dollar social networking site created by Mark Zuckerberg back in 2004, hosted a free pop-up event in Carnaby Street. Welcoming one and all to get quizzical over new features, data share and the future of the popular social media platform, […]

Business & Careers

Boss any interview with these 8 tips

As the latest member of The Handbook team, I thought it apt for me to take this one on. Interviews are daunting, we all know that clammy palm feeling as you sit in a coffee shop or office space, drinking your 7th coffee of the day in sweaty anticipation. However, interviews for your dream job can actually (and probably should be) quite fun, and perhaps the best advice I ever received was to treat it more as a conversation as opposed to a grilling. So, to help others jump into their desired job, here are some tips to help you […]

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Business & Careers

Invest In A Bar For The Price Of A Round

Have you always fancied owning a bar? Maybe not standing in front of the optics, changing the barrel and totting up the books at the end of the week, but rather as a silent partner, nodding to acknowledge the bar staff while someone pours your ‘usual’? Well, now you could. And for less than you’re thinking. The investment opportunity before you: Redemption Bar, the world’s healthiest bar restaurant serving vegan, sugar free and wheat free food with an alcohol-free bar. Yes, we know that an alcohol-free bar does sound somewhat miserable, but that’s because you’ve not been to Redemption; its […]

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The Handbook Meets

The Handbook Meets: Marylebone’s King of Cocktails

The Handbook caught up with Daniele Bresciani, the Head Barman at The Churchill Bar at the Hyatt Regency London – The Churchill to find out his favourite cocktail, the drink he creates when he wants to impress someone and where he goes on his night off. What was your first encounter with alcohol? I was fortunate enough to grow up in a small village close to Lake Garda, where making wine and distilling grappa was an annual ritual for my family at the end of every summer. I still remember waiting for my father to leave the cellar so I […]

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Business & Careers

Influencer Targeting: How To Reach Influencers

As influencers have taken on a more prominent role in the marketing strategies of brands The Handbook has become heavily involved in the action by creating our new and improved celebrity and influencer intelligence platform to foster partnerships between brands and influencers and track the success of the resulting campaigns. Our platform not only provides full intelligence, so contact details (agent, manager and publicist details on celebrities), but also demographics and audience insights on celebrities, which allows brands to find, and contact the most relevant influencer, to broadcast and orchestrate them at scale and to provide a way to be able […]

Culture

10 Ted Talks To Inspire Your 2018

Every year we say to ourselves, this is our year. Well, to make sure your 2018 gets off to the best possible start, The Handbook is giving you all a little homework in preparation. We urge you all to have a listen to our top ten inspiring TED Talks. Hopefully they will enlighten you a little at the very least, and inspire you to make some impressive changes in 2018. Your Body Language May Shape Who You Are In this talk Amy Cuddy unlocks the secrets behind our body language the messages we are exposing and telling the world, often […]

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