Gosh, we’ve had our fair share of hide-behind-the-sofa moments on this year’s Love Island haven’t we? From Anton giving his digits to the infamous shopkeeper, to Tom speaking far too truthfully in front of Maura before heading to the hideaway, this long hot summer has been quite...
Three years ago, the average person needed to see an advert 6 times before they responded to it, that number has now risen to an average of sixteen exposures, because of this the world of marketing, advertising and media has undergone an enormous power shift in recent years, driven by consumers’ demand for more authenticity from brands. The rise of digital influencers and celebrity influencers has gone through the roof. One of the main drivers of influencer marketing is the fragmentation of consumer attention but also we are no longer just interested in watching television, our attention is spread across […]
I wanted to put together a guide on celebrity and influencer gifting as our members are always asking me how to gift to celebrities and influencer. The reason for this is simple; the general public are bombarded with thousands of adverts every day, however studies have shown the most memorable ads are ones where a celebrity or influencer is endorsing the product and influencer marketing is getting bigger daily, hence whatever business you’re in, if you sell anything you need to be aligning yourselves with celebrities and influencers and gifting is an affordable way to get great reach and brand authority. […]
The Oscars is returning for its 91st edition and we’re already stockpiling popcorn and reserving the best seats in our houses for the glitzy spectacle. However as it always happens across the pond it’s hard for us to stay on top of all the constantly changing action spurred on by Hollywood’s most glamorous. So to keep you in the loop, we’re rolling the red carpet out and giving you a must-read guide for all the Oscars super fans amongst you… so, pretty much everyone! The All Important Question – When ARE The Oscars?! The 2019 awards will take place on the 24th […]
If you love a celeb spot as much as we do then you’re going to love this guide. As is the norm, another year means the promise of a load more celebrity-filled, glam, red-carpet rolling events and we’re all over them like flies! So, get your ball gowns at the ready ladies, and men? Whack...
Ellie Goulding, we’re still falling for you; even more so after we received the news that she’s hosting a concert in aid of Streets of London, for a fifth year in a row! The line-up includes Dua Lipa and Bastille as just two of the noteworthy acts joining the antics. For those not so in-the-know, this is actually a gig that’s been kicking about for a while, the incentive being to raise money for Streets of London, which “funds specialist support for people who are homeless in London, and raises awareness about homelessness.” Burn, burn, burning up on the dance floor […]
We’re always on a mission to find fun ways to work out, we’re not about that treadmill life and we can’t get enough of POPfit, the dance-inspired fitness class created by Stephanie Burrows. Having trained as a professional dancer at the Royal Ballet School, Steph has also trained in the Lagree Method at Brooklyn Bodyburn; in Pilates at Heartcore Fitness in London and became personal trainer to her close friend, A-lister Kate Hudson. This year she opened her first boutique fitness studio and launched her brand new method POPfit. Tell us about the POPfit method? POPfit Method is a full […]
She’s the uber cool fashion and style icon that co-hosts The High Low podcast, she’s the woman that has racked up a fair few followers on Instagram (245k and counting), oh and features Margot Robbie on her feed – no biggie? But now it seems that go-to outfit wearer Pandora Sykes has stretched her unwavering influence further as she announces a partnership with online boutique platform Trouva in a bid to explore the treasure trove of independents contrasting what’s on the highstreet. So what is Trouva? Well, Trouva bolster small boutique that could otherwise easily become consumed and perhaps fail to strive, and […]
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