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Openings & Launches

Get drenched

Britvic has re-launched its drench water brand with high profile campaign from CHI & Partners. The new campaign communicates the benefits of water for mental hydration using the tagline 'Brains perform better when they're hydrated – your brain is 75% water, stay drenched', and uses imagery from Gerry Andersons Thunderbirds. The advert has already proved a hit as a 'viral' on the internet with over 250,000 views on YouTube. The brand launched in 2006 to retail outlets and new campaign is to support the 'take home' market with the product becoming available in multi-packs from leading supermarkets. The bottled water […]

Openings & Launches

Oxfam Boutiques

Oxfam has launched its new fashion boutiques, with spectacular one-off pieces created by seven of the country's most influential young designers from Oxfam's second-hand clothing and fabrics. Oxfam's boutiques, the first of which is in Westbourne Grove, London, have been created by Oxfam with the help of fashion guru Jane Shepherdson, and are set to create a new benchmark for sustainable fashion. They will provide shoppers with unique style, beautiful one-off clothes, and the assurance that every item will raise money to fight poverty around the world. The seven reworked pieces have been created by Giles Deacon, Henry Holland, Christopher […]

Restaurants, Pubs & Food

The Sloane Eat

Where to eat this weekend Try something new, and we mean new, the opening party was only last Tuesday and it was a great success. The Botanist is the place to be if you’re in Chelsea this weekend.   This little gem right on Sloane Square is just the place to go for relaxed and sophisticated fine dinning. It’s the latest addition to Tom and Ed Martin’s renowned gastro empire that includes The Empress of India and The Gun.   The Botanist draws together influences from all over the world while remaining essentially British at heart. So have lunch there this weekend and try the white asparagus […]

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Openings & Launches

TAG Heuer Celebrates

The fashion and entertainment elite came out to celebrate Maria Sharapova’s 21st birthday at a party hosted by luxury watch brand TAG Heuer. The festivities took place at New York hotspot Tenjune where celebrity DJ Cassidy – fresh from his turn behind the tables at Jay-Z and Beyonce’s post-nuptial soiree – was on hand to spin the tennis champion’s favorite dance tunes. The invitation-only event for the three-time Grand Slam winner drew several celebrities including Michelle Trachtenberg and Dave Annable. Vogue’s Anna Wintour also made an appearance at the party, along with designers Vera Wang, Doo.Ri and Brian Wolk and […]

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Openings & Launches

Anya Hindmarch

Named in honour of Anya’s grandmother, the Cooper is the definitive style to carry this season. This shoulder bag is absolute in its allure and flawless finish. Smooth calf edged in reflective mirror; caramel with brash gold, stone grey with silver and cream with pale gold. Clasped with a rectangular lock inlaid with leather, the Cooper is the perfect addition to the simplified, pared down elegance of Spring’s wardrobe. The finish of woven leather on the Lancer and the Osmond provide texture and hardware shines on metal links and clasps. The Osmond is oversize, slouchy and softly structured for day […]

Openings & Launches

Fair Trade Gifts

If you thought fair trade was all about coffee and bananas, a new company aims to challenge that view. Fairgift has searched the world to find high quality products for that original gift idea or wedding list. They've discovered original gifts for the home and garden such as stylish tables, gorgeous bed linen, stunning wedding albums and beautiful household accessories. Founder Brian Walmsley says, “Just being fair trade is not enough. The products also need to be of outstanding design and quality.” “We and our partners work with the producers in order to make that happen. What Fairgift does is […]

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Openings & Launches

Red Bull ‘Simply Cola’

Red Bull is launching their own brand cola, ‘Simply Cola’ in seven countries this year. The foray into the cola market comes as the company is losing market-share of energy drinks due to increased competition. Due to hit the shelves in the U.K. & the rest of the E.U. at the end of April and the United States at the end of June the premium cola has some unusual selling points that it is hoped will persuade consumers to pay more for a soft drink. The ‘healthy’ cola contains 16 natural ingredients including caffeine from coffee beans, Kola nuts and […]

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Openings & Launches

Yves Saint Laurent

Yves Saint Laurent will sponsor the Opening Night Gala benefit performance of Donizetti’s La Fille du Régiment, the Met’s new production starring Natalie Dessay and Juan Diego Flórez, directed by Laurent Pelly. Yves Saint Laurent will subsequently sponsor a new production gala premiere at the Metropolitan Opera for the next three seasons, making for an innovative four-year collaboration wherein a fashion house with historic affiliations to the opera makes an unprecedented commitment to the form. Among the expected attendees are : Stefano Pilati, Naomi Campbell, Diane Kruger, Joshua Jackson, Rinko Kikuchi, Eva Mendes, Emmy Rossum, Leighton Meester, Ginnifer Goodwin, Valérie […]

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Openings & Launches

Montblanc Watch Launch

Montblanc’s celebration of the first Montblanc Chronograph with its own in-house movement: “Montblanc Star Nicolas Rieussec Monopusher Chronograph” A glamorous evening Gala and spectacular show by Robert Wilson – the worldpremiere of the “Montblanc Star Nicolas Rieussec Monopusher Chronograph” takesplace on 9 April at the SIHH 2008. In honour of the new chronograph with the firstever in-house manufactured Montblanc watch movement, theatre visionary RobertWilson will stage a performance entitled “Writing Time”. World renowned composerPhilip Glass will supply the music and a very special male celebrity surprise guestfrom Hollywood’s A-list actors will present this genuine “time writer” in the presenceof more […]

Openings & Launches

Quintessentially Models

Quintessentially, the global luxury lifestyle group, is thrilled to announce the launch of Quintessentially Models, a new boutique model agency that will focus on ethical model management and refuse to represent any ‘size zero’ models. Taking a firm stance on the issues that are at the forefront of the fashion industry, Quintessentially Models are working together with B-eat, the biggest eating disorder charity in the UK, to raise awareness of the size zero concern. The agency will provide an in-house councillor for their models, on-hand to talk to and advise the girls if they are feeling the pressures of the […]

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