The Handbook
The Handbook

In an arguably rogue move, central London is getting a new attraction. A hill. You read that right.

Once lockdown ends there is an understandable concern among West End authorities that the 200 million annual visitors who normally flock to Oxford Street simply won’t come back. It’s uncertain exactly how Britain will bounce back after the virus subsides, the trend toward local during lockdown may become more permanent, or perhaps we’ll all be desperate to jump on the tube and push our ways through crowds of Oxford Street shoppers. But to counter the likely downturn, they’ve hatched what can only be called a ‘novel’ plan…

The proposed hill is 82 foot tall, towering above the historic Marble Arch, the tourist attraction will include a viewing platform offering views across Hyde Park and down Oxford Street and Park Lane. Hidden within the mound there will be rooms for exhibitions and conferences, according to Westminster Council.

The tourist attraction will include a viewing platform offering views across Hyde Park and down Oxford Street and Park Lane...

It’s a novel and eyebrow raising direction for the council, but one that we’re rather taken with. After all, London is all about boldness, ever changing and challenging norms. Also, it looks kinda cool.

According to Kay Buxton, the Chief Executive of the Marble Arch London BID “We are proud to be working with Westminster City Council to create a truly unique and once in a lifetime opportunity to see London from a completely new perspective.

“Marble Arch Hill is a clarion call to the recovery of London’s hospitality and leisure sector, in an enduring, world-renowned destination. We hope that once visitors and tourists are able to return, that they take advantage of this spectacular attraction and whilst here, book a stay at one of the fantastic hotels located in the area and enjoy the excellent mix of restaurants, cafes and bars we have on offer.”

And if everything goes to plan, it’s hoped that 200,000 visitors to the hill will be able to start their socially distanced ascents this summer, when the project is due to open. It’s currently slated for a six month stint, but so was the Eiffel Tower, so who knows…?


Want to receive more great articles like this every day: sign up here