What does love mean to you? Is it a tender and warming feeling nested inside you when you daydream about somebody or something, or is it a deep belief or emotion sparked by affection? Whatever it might mean to you, there’s no escaping it.
Love in its entirety is explored in The Royal Exchange’s all-new Love Is… campaign, incorporating mesmerising work by Polish illustrator Justyna Stasik. Having worked with major brands including Apple, Sony and The New York Times, Justyna’s work fuses the universal theme into her work through statement colours, unnatural proportions and female subjects.
With Valentine’s Day around the corner, we met up with Justyna ahead of her artistic installation at The Royal Exchange’s Love Is… campaign to find out how she incorporates a little love into her bold and thought-provoking work.
For me personally love is about patience and acceptance. Artistically it can mean anything and everything, the more the better!
I don’t think that there needs to be an entire day dedicated to love but I definitely don’t mind it. Whatever rocks your boat!
I want my characters and my work in general to be relatable, heart lifting and fun.
I sure do. It’s such an universal and bottomless subject resonating with us all, it’s virtually impossible not to.
I want my characters and my work in general to be relatable, heart lifting and fun. This is why I love bright colour palettes and slightly off proportions. I try to base as much of my work as possible on real, so-called regular people and situations. This way everyone can potentially find themselves in my work.
I just feel very comfortable in this realm of bright yellows, pinks and purples, they lift me up and make the piece instantly better. I like muted, gloomy palettes too but I just leave them outside of my work for now.
As I mentioned, I want my characters to be as relatable as possible. I always try to create girls who are cool-looking but also approachable. Like this stylish girl at a party who also looks like a nice person you’d like to spend the evening with and it turns out you have a lot in common, maybe including slightly bigger dress size and love of everything with sriracha.
You never know and that’s ok!
I hope it will put a big smile, or at least a little smirk (I’m a smirker myself!) on their faces.