Whether it’s Eliza Doolittle selling violets or the kitsch floral ceiling of Clos Maggiore, or indeed the ancient flower market itself, now relocated away from the neoclassical marketplace to the more romantic surroundings of a Vauxhall industrial estate, Covent Garden has always been associated with floral scents and hues. So of course it’s only natural that it should host a rosé festival next week.

Timed to coincide with London and the country entering the penultimate stage of reopening, next Monday the festival will bring Londoners a three week extravaganza featuring some of our favourite rosés, food stalls and involvement from local restaurants (which will all be open once again, of course!)

Over three weeks over 30 varieties of rosé will be poured (not to mention frozé and exclusive rosé cocktails), across eight pop-up bars and terraces across the Piazza, a pop-up rose flower shop, not to mention the 2,500 additional dining spots that will open up on 17th May, including the 800 all-weather al fresco seats already available in the area.

Over three weeks over 30 varieties of rosé will be poured (not to mention frozé and exclusive rosé cocktails)...

The pop-ups bring together traditional growers and London food and drink specialists. So alongside Pol Roger, Mirabeau or AIX-en-Provence, you’ll see Bubble Bros, Dirty  Martini and The Oystermen. Even Magners (off of cider) will be getting in on the act.

For three weeks the famous Piazza will be smattered with rosé options. The Oystermen have teamed up with Pol Roger to serve Pol Roger Vintage Rosé and their organic IGO wine cans from the ‘Pol Defender Bar’.

Elsewhere Dirty Martini’s pop-up will serve up frosés and a cocktail menu from their Piazza pop-up.

And alongside newcomers Covent Gardeners like own Fiona Fleur will pop up with her Fleur Rosé flower stall selling fresh bouquets in blush pink, light peach and cream from an iconic Covent Garden barrow.  While tea specialists Whittard and Mariage Freres will offer punters over 40 rose blend teas. Even Shake Shack will offer a limited edition cherry blossom pink shake.

And, of course, the wine menus at Covent Garden restaurants will overflow with rosé options, with Balthazar, The Ivy Market Grill, La Goccia, The Frog, Cora Pearl, Da Henrietta, Red Farm, Avobar and Darjeeling Express all trending pink.

We love a festival, but a rosé festival sounds divine. Save a glass for us!

Covent Garden’s Rosé Festival will run from Monday 17th May to Sunday 6th June.


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