5 Reasons We’re Getting Excited About Selfridge’s Fancy New Restaurant

By Phil Clarke, Editor of The Handbook website Phil Clarke |
12th November 2018

When it comes to Selfridge’s new eatery, Brasserie of Light, founder Richard Caring promises “Dreams in this restaurant will come true!”. And if your dream is eating roasted fennel and capers beneath a humongous suspended crystal-encrusted statue of Pegasus, the creation of none other than Brit-pop legend Damien Hirst, then he’s absolutely right.

Here’s why we’re excited:

It’s in Selfridge’s

The new opening will throw its doors wide on 22nd November, but the early indications are that this one’s going to be a goody. Firstly it’s in Selfridge’s. As Caring also said, taken a little bit more in context this time, “When you think of the Capital City of the World you think of London. When you think of London you think of Selfridges”. Our favourite London department store (okay, tied with Harvey Nicks) is truly iconic and Brasserie of Light represents the final piece in the puzzle of its £300m refurb. Restaurant impresario Caring concluded “In the future when you think of London restaurants I hope you will think of Brasserie of Light”.

Martin Brudnizki helped design it

And if that all sounds a bit too hyperbolic for you, Brasserie of Light’s been designed by Martin Brudnizki. Or, at least, he’s been ‘consulting on’ the project. The man responsible for designing the new Annabel’s, The Ivy Club, Smith & Wollensky and many more iconic restaurants in the capital and beyond, has filled the space with light (does what it says on the tin), but has also helped create a restaurant with drama, with bold, colourful interiors, an impressive bar in the centre as well as a splendid private dining room. The whole thing is accessed via a staircase, just next to menswear.

The food, obvs

If that’s not enough to get you checking the store map to get you straight up to menswear (it’s on the first floor), then check out the food offering. Headed by Portuguese chef Emanuel Machado, fresh Covent Garden’s Balthazar, will be creating a selection of British and international dishes, including an all-important weekend brunch menu (with avocado and poached eggs, needless to say) and with its own afternoon tea offering.

Not forgetting the drink

The central bar isn’t just a feature, it’s a solution. And the problem we always want solving is ‘where’s my next sculpture-inspired cocktail coming from? The Queen of Time takes its cue from the sculpture above patrons’ heads with an all-English interpretation of the kir royale. There’s also the Est. 1909 cocktail, referencing the fact that the department store was founded in, well, 1909.

The massive hulking great glass statue suspended from the ceiling

We’ve mentioned it before and we’ll mention it again, there’s a ginormous great statue of Pegasus dangling from the ceiling. With its nightmare-to-dust 30 foot wingspan, the Damien Hirst creation is the centrepiece to a restaurant that would have already been near the top of our list of interesting openings of 2018.

Brasserie of Light opens on Thursday 22nd at Selfridges.


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