It looks as if macarons could well be the new cupcakes. The Ladurée Parisian tea room in Harrods has recently been joined by the first stand-alone Pierre Hermé pâtisserie in Lowndes Street and now there’s a new pretender to the pastel throne with Bougie Macaron & Tea opening up its first café and shop in Covent Garden’s Opera Quarter.
The company was launched online by Frenchman and self-confessed macaron obsessive, Jean Nedelec and his Bougie Macarons are made to a traditional recipe, handed down from his grandmother. There are three main ranges: Classic, Seasonal and Unique but Nedelec has also created some bespoke flavours especially for Covent Garden. We’re sure you’ll love his Opera Covent Garden (Chocolate, Earl Grey Tea and Cherry), Opera Classic (Coffee and Chocolate) and Opera Oriental (Coffee and Orange Blossom).
Classic flavours including Vanilla, Chocolate, Raspberry, Lemon and Pistachio will be available year round while a seasonal range changes four times a year. Unique flavours such as foie gras are developed regularly for the gourmand market after something a little more unusual.
The new cafe will be open all day serving breakfast right through to afternoon tea and it’s not just macarons either. Viennoiserie breakfasts, tarts and madeleines, hand-sliced charcuterie like jamon Iberico, artisan cheeses, salads and smoked salmon will all feature on the menu. There’s even a caviar selection – though whether this will end up as a new macaron flavour remains to be seen!
Bougie’s own speciality tea blends from traditional Earl Grey and Darjeeling to the more unusual Hibiscus, Ginseng Ti Kuan Yin and Dragon Pearl will also be served. And with filtered London water being offered free of charge, you can save your pennies for the mini macarons which start at £1.50.