2017 really has been the year of the hotel, new hotels opening, hotels being announced and hotels relaunching. It’s been a busy year for London’s iconic venues. One such hotel is The Bloomsbury, home to Dalloway Terrace, the Bloomsbury Club and now The Coral Room as it’s relaunching today following a multimillion-pound investment.

Working with Martin Brudnizki Design Studio (The Ivy, Sexy Fish, Aquavit, Scarfes Bar etc) The Doyle Collection has transformed the reception area, sitting room, updated the suites as well as creating The Coral Room. Sitting at the front of the hotel, the bar features the original panelling…quick pit stop for a history fact, The Bloomsbury sits in a Grade II listed building originally built in 1928 by Sir Edward Lutyens…back to the panelling, it’s been given a high-gloss lacquer finish in vivid coral (a colour that Lutyens rather liked) hence the name. The bar will also feature a Calacatta marble top with a moulded timber front. Hanging from the ceiling will be five bespoke Murano glass chandeliers whilst the walls will be adorned with 36 original pieces of art created by British illustrator Luke Edward Hall.

Open throughout the day, breakfast will feature the likes of garden pea and feta smash on sourdough toast and an acacia breakfast bowl and the all-day menu will include lobster and crayfish mac n cheese, short rib sliders and the classic Cumberland sausage roll. To drink, there’ll be plenty of English Sparkling wines and cocktails inspired by both the country and the city. There’s the Big Smoke made from range chili syrup, anchor eyes, quiquiriqui, chipotle tincture and ginger ale or choose the Barbour and Barrel made from Jim Beam Double Oak, honey, ginger syrup, pineapple juice, lemon juice and egg white.

The relaunch is part of a wider renovation of Bloomsbury, it’s time for the next chapter of this area to begin…

The Coral Room: Opens 23rd November, The Bloomsbury 16-22 Great Russell Street, Bloomsbury, WC1B 3NN, www.doylecollection.com

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