When Nick Jones' media haven Soho House first opened back in 1995, it turned London’s traditional gentlemen’s club scene on its head. From the Greek Street original to Shoreditch and Chiswick, Electric House, country outpost Babington House and international locations in New York, Miami, West Hollywood and Berlin, the empire seemed as far removed from the stuffy St James’ scene as you could get…

However, times are a changing. And with the Dover Street Arts Club, Burger and Lobster and hipster ‘secret’, The Scotch, Mayfair and St James are reclaiming their cool factor. Unsurprisingly, Mr Jones is there with bells on. He’s launching a new venture in St James called Little House.

Less than half the size of the Soho House original, it will accommodate only up to 100 guests. But perhaps more surprisingly, the décor will have more in common with its old school neighbours than its more contemporary siblings with an aesthetic of faded glamour, vintage furniture, deep dining booths and fireside sofas.

It’s to be relaxed and cosy with a lounge and bar and an intimate atmosphere. A seasonal ‘Little Menu’ will draw inspiration from New York and Italy and Little House will also boast an art collection featuring the likes of Jenny Holzer and Taryn Simon which will be curated by Jonny Yeo and Francesca Gavin.

Says Jones, “London is our home, it’s where it all began, so to create another club here wsas a natural next step. We are excited to bring something different to Mayfair.”

Launches May 2012

www.sohohouse.com

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